Editorial Board   

Ms. Payne

Anne Payne

CEO, BeDynamic

Anne Payne is CEO and co-founder for BeDynamic, a Bellevue, Wash.-based digital content management company that provides timely destination information sought by the travel industry. Anne leverages a comprehensive information management background with expertise in business development, project management, and sales to drive BeDynamic's business strategy. Prior to co-founding BeDynamic, Anne spent more than a decade at Nordstrom Inc., where she served in a variety of roles ranging from sales to leading the development of business systems that would improve the customer experience. Recognizing the need for service-driven businesses to better connect with their customers, BeDynamic was launched in March 2000 to leverage the best in technology, quality information, and service with the need for organizations to build meaningful relationships with customers.

Ms. Payne can be contacted at 425-641-0725 or annep@bedynamic.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.