Editorial Board   Guest Author

Mr. McCartan

Michael McCartan

Managing Director Europe, the Middle East, and Africa, Duetto

Michael McCartan joined Duetto as managing director for Europe, the Middle East and Africa in 2014 to spearhead the rollout of disruptive pricing tools throughout the region. From Duetto's London office, Mr. McCartan directs the vision and execution across Europe, and has overseen massive growth by building the right strategies and partnerships. Since joining Duetto, he has helped establish Duetto teams in France, Italy and across the DACH region.

Prior to Duetto, Mr. McCartan held several leadership positions and rose to CEO of eRevMax, overseeing the daily operations of the Rate Tiger and Simple Distribution brands, where he grew the operations to serve more than 8,000 customers and capture data benefitting more than 40,000 hotels worldwide. He directed product development, business development, and customer and hotel relationship management in more than 100 countries. Prior to eRevMax, Mr. McCartan held senior management positions at Pegasus Solutions and at UK-based Computer and Design Services, where he managed sales of software solutions for the civil engineering industry. McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University.

A specialist in software product management, business development, technical pre/post-sales and overall project management, Mr. McCartan has more than 20 years of experience in the hospitality industry. He is adept at engineering creative solutions and then executing their delivery, understanding the exact needs of the client and the challenges surrounding the market. He is a frequent speaker and panelist at major travel industry events across the EMEA region.

Please visit http://www.duettoresearch.com for more information.

Mr. McCartan can be contacted at +44 755-796-8806 or michael.mccartan@duettoresearch.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.