Editorial Board   Guest Author

Mr. Pulito

Chris Pulito

Chief Operating Officer, Mirbeau Hospitality Services

Chris Pulito is Chief Operating Officer of Mirbeau Hospitality Services, a specialized hospitality management company that provides management and consulting services for high service hotels, resorts and spas. The company draws upon its 10 years of success with Mirbeau Inn & Spa, the acclaimed spa resort that is consistently rated among the world's best for its hotel, spa and dining experience. It is located in the Finger Lakes Region of New York State in the idyllic town of Skaneateles. Mr. Pulito has more than 16 years of luxury hospitality and spa management experience including the Mirbeau Inn & Spa where he previously served as Spa Director and currently serves the dual role of General Manager. Prior to joining Mirbeau, Mr. Pulito was with Four Seasons Hotel New York where he served as Spa Director. He was previously Spa Director at Stoweflake Resort and Spa, joining the Vermont resort in 2002 to open its 50,000-square-foot spa and wellness center, and held the same position earlier at Rockresorts' Avanyu Spa at La Posada in Santa Fe, New Mexico. Mr. Pulito launched his career at Topnotch Resort and Spa in Stowe, Vermont. Over five years, he served in a variety of roles, including fitness, club and spa director. A graduate of Johnson State College in Johnson, Vermont, Pulito received a Bachelor of Science in Exercise Physiology. He is a member of the New York Spa Alliance and the International Spa Association, and is an ACE Certified Personal Trainer. He serves on the Board of Directors for the Great Lakes Alliance, a newly formed organization whose stated goal is to bridge the gap between Hotels, Spas and Fitness. Mr. Pulito is a founder of Mirbeau Hospitality Services which offers an array of options for effective management, marketing and operations of special hospitality properties and spas. These include focusing on enhanced business performance, organizational culture, informational systems, personnel development, marketing, training, financial reporting property maintenance, operational performance and asset management. The company also offers design and development services and consultation for every phase of development for new properties, from market analysis and feasibility to concept design and hotel, spa and food and beverage programming. Mirbeau Hospitality Services currently manages the Mirbeau Inn & Spa and the Finger Lakes Lodge and is assisting in the design and development of four new resort properties located in Virginia, Massachusetts, Maryland and Michigan.

Mr. Pulito can be contacted at cpulito@mirbeau.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.