Editorial Board   Guest Author

Mr. van Roij

Stan van Roij

Managing Director, Easy (Ez) Revenue Management Solutions Ltd

Stan Van Roij is a highly motivated and versatile executive who boasts a 20+ career spent entirely within the hospitality industry - over fifteen of which were in managerial roles. This strategic business planner, accomplished spokesman and problem solver is a results-oriented, self-confident leader and communicator with great financial acumen and a global perspective. A Dutch native and speaker of four languages, Mr. Van Roij's education includes a Hotel & Catering Management degree with emphasis on Business Management. He has also completed various leadership and personal development programs, affording him great facilitation and training skills. Mr. Van Roij initially worked in a variety of roles within the Dutch hospitality industry in order to broaden his experience and apply his knowledge in practical settings, however the large part of his career was spent working his way up the managerial ranks for three major, global hotel chains. Such a solid and proven background has allowed him continued focus on the hospitality industry - for which he has always had real passion. At Marriott Hotels International, where Mr. Van Roij remained for ten years, an initial role in the Purchase Department led to Area Director of Revenue Management, responsible for strategic and operational support to 40 branded hotels in Germany, Austria and Switzerland. Realizing his obvious talent for the discipline and his proven ability to lead globally dispersed teams effectively, he went on to become VP of Revenue Development for Radisson SAS Hotels & Resorts, where he was responsible for the short- and long-term pricing, segmentation and accounts strategies for 150 hotels across Europe. From 2004 to 2011, Mr. Van Roij held Director-level positions at NH Hoteles, managing group hotels first in the Netherlands and Belgium; then in Benelux, UK, France and Africa; finally taking on the role of Corporate Director of Revenue Management, based at NH headquarters in Madrid, where he was in charge of the total revenue strategy for NH Hoteles worldwide. In 2011, Mr. Van Roij took a bold but confident step away from the operator side of the industry and into the realm of the hotel technology vendor. He is now Managing Director of EasyRMS, an Infor company, provider of SaaS Revenue & Yield Management software and consulting services. As an operator, he gained many years' experience of EzRMS™ - the Revenue Management System provided by EasyRMS. This in-depth knowledge of a leading product in its field, along with his inspiring dedication to the hotel industry, will allow him to drive this growing company towards further, global success.

Mr. van Roij can be contacted at 4402074950773 or svanroij@easyrms.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.