Editorial Board   Guest Author

Mr. Tadmor

Motti Tadmor

Technology Business Analyst, MICROS Systems, Inc.

Motti Tadmor is the Technology Business Analyst in charge of central systems development for the MICROS OPERA Suite of products. Mr. Tadmor has many years of hotel industry experience having worked for Melia Chen Hotel in Jerusalem, before joining MICROS Systems, Inc. Since joining MICROS in 1998, Mr. Tadmor has gained knowledge across many hotel business products, including property management systems, call centers, loyalty program modules, interfaces, POS, and more. Recently, Mr. Tadmor assumed leadership for the development of the OPERA Revenue Management System. In this new role, Mr. Tadmor is focused on simplifying and stabilizing the world of revenue management, along with other improvements to the MICROS OPERA suite of products. Mr. Tadmor received his Bachelor of Science degree in Hospitality Management from the Business School at Nova Southeastern University, in Fort Lauderdale, Florida.

Mr. Tadmor can be contacted at MTadmor@micros.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.