Editorial Board   Guest Author

Ms. Matheson Shedrick

Kimberley Matheson Shedrick

Senior Vice President, WTS International

Kim Matheson-Shedrick joined the WTS International (WTS) team over three years ago when WTS acquired Natural Resources Spa Consulting to create a global powerhouse for Leisure Consulting and Management.  WTS' focus is on Spa, Fitness, Wellness, Leisure, Aquatics, Tennis, Kids Clubs and all things Leisure within Hospitality, Residential and Commercial venues.  Each project receives customized development of concept, design, business model and management based on individual site, market characteristics and competitive landscape. 

As Senior Vice President, Ms. Matheson-Shedrick has global responsibilities to provide strategy, consulting, business development and luxury operations.  A partial list of clients that Ms. Matheson-Shedrick is currently leading include: St Regis and W Kanai, Four Seasons Montreal, Beach House Spa at Ocean Edge Resort, Spa at Trump, Spa by Ivanka Trump, Lake Nona, Pier 66, Echelon, Smart Living, India, Cachet, Bangkok, Bulgari Beijing and Dubai. 

Prior to joining WTS International, Ms. Matheson Shedrick owned Natural Resources Spa Consulting for over 15 years and enjoyed success with premier brands.  These comprise a remarkable client roster including seven (7) Four Seasons Spas, thirteen (13) Ritz-Carlton Spas,  two (2) Rosewood Spas, eight (8) Marriott Spas, two (2) Gaylord Palms Spas, four (4) Elizabeth Arden Red Door Spas, six (6) Casino Spas, eight (8) Membership Spas, four (4) Hospital Spas and many independents such as Fontainebleau, Lapis Spa.

As President and Owner of Natural Resources Spa Consulting, Inc. (NRi), Ms. Matheson-Shedrick's extraordinary expertise, high standards of excellence and meticulous care in every aspect of project design and development have become her trademark. A strong hands-on managerial background, as well as a profound understanding of the internal operations of spas, hotels and membership clubs, has enabled her to consistently exceed the expectations of her clients.   As President of NRi, Ms. Matheson-Shedrick reveled in developing distinctive spa experiences around the globe.


Please visit http://www.wtsinternational.com for more information.

Ms. Matheson Shedrick can be contacted at 301-622-7800 x161 or kmatheson@wtsinternational.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.