Editorial Board   Guest Author

Ms. Matheson Shedrick

Kimberley Matheson Shedrick

Senior Vice President, WTS International

Kim Matheson-Shedrick joined the WTS International (WTS) team over three years ago when WTS acquired Natural Resources Spa Consulting to create a global powerhouse for Leisure Consulting and Management.  WTS' focus is on Spa, Fitness, Wellness, Leisure, Aquatics, Tennis, Kids Clubs and all things Leisure within Hospitality, Residential and Commercial venues.  Each project receives customized development of concept, design, business model and management based on individual site, market characteristics and competitive landscape. 

As Senior Vice President, Ms. Matheson-Shedrick has global responsibilities to provide strategy, consulting, business development and luxury operations.  A partial list of clients that Ms. Matheson-Shedrick is currently leading include: St Regis and W Kanai, Four Seasons Montreal, Beach House Spa at Ocean Edge Resort, Spa at Trump, Spa by Ivanka Trump, Lake Nona, Pier 66, Echelon, Smart Living, India, Cachet, Bangkok, Bulgari Beijing and Dubai. 

Prior to joining WTS International, Ms. Matheson Shedrick owned Natural Resources Spa Consulting for over 15 years and enjoyed success with premier brands.  These comprise a remarkable client roster including seven (7) Four Seasons Spas, thirteen (13) Ritz-Carlton Spas,  two (2) Rosewood Spas, eight (8) Marriott Spas, two (2) Gaylord Palms Spas, four (4) Elizabeth Arden Red Door Spas, six (6) Casino Spas, eight (8) Membership Spas, four (4) Hospital Spas and many independents such as Fontainebleau, Lapis Spa.

As President and Owner of Natural Resources Spa Consulting, Inc. (NRi), Ms. Matheson-Shedrick's extraordinary expertise, high standards of excellence and meticulous care in every aspect of project design and development have become her trademark. A strong hands-on managerial background, as well as a profound understanding of the internal operations of spas, hotels and membership clubs, has enabled her to consistently exceed the expectations of her clients.   As President of NRi, Ms. Matheson-Shedrick reveled in developing distinctive spa experiences around the globe.


Please visit http://www.wtsinternational.com for more information.

Ms. Matheson Shedrick can be contacted at 301-622-7800 x161 or kmatheson@wtsinternational.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.