Editorial Board   Guest Author

Ms. Dreyfus

Stacy Dreyfus

President, Orchid Resorts & Escapes

With more than 14 years of experience in sales at companies such as Le Parker Meridian, Ian Schrager Hotels, and Hotel Gansevoort, Stacy Dreyfus has been able to build and expand her own company, Orchid Resorts & Escapes, into one of the most respected marketing and sales groups in the World, with a portfolio of properties that reads like a hot list from Conde Nast Traveler. While working for Ian Schrager, she was dedicated to the opening of the stylish Hudson Hotel, and subsequently launched the New York Global Sales Office for Ian Schrager Hotels. Ms. Dreyfus then held the position of Director of Sales & Marketing at Hotel Gansevoort in Manhattan. Ms. Dreyfus founded Orchid Resorts & Escapes in late 2007 as a boutique sales, marketing and partnership agency that based its mission on the ideals of superior customer service and excellent industry relationships. It's her specialty of strategic market positioning and love of connecting her clients with the perfect escape that has kept clients coming back - not to mention her unbelievable portfolio of 22 exquisite properties, that continues to grow. Currently the company is marketing some of the most unique and exclusive resorts and destinations in the world, including Winvian, The Pitcher Inn, Soho House New York, Soho House Berlin, Soho Beach House, Deer Valley Chalet, Tides Beach Club, Tribe Hotel in Nairobi, Villa Feltrinelli in Italy, Caleton Villas in the Dominican Republic and Kauai Island Villas. Ms. Dreyfus holds a B.A. in Travel and Tourism from Clemson University. Ms. Dreyfus is currently a member for Dress for Success, which assists economically disadvantaged women transitioning from unemployment to self-sufficiency by providing clothing, confidence boosts and career development. Orchid Resorts & Escapes are whimsical, refreshing and extraordinary properties and destinations that ultimately create a unique place for a romantic hideaway, a corporate meeting, a special gathering, a refuge, an executive retreat or simply a place to breathe and relax. Our properties are independently owned and operated. Orchid services our clients by providing specific sales strategies and targeted marketing and by creating awareness along with specialized public relations agencies and multiple partners. Through packaging these ideas, visions and relationships together, Orchid's true goal is to produce room nights, buzz and revenue for our clients.

Ms. Dreyfus can be contacted at 646-861-1658 or stacy@orchidworldwide.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.