Editorial Board   Guest Author

Mr. Carmody

James M. Carmody

Vice President & General Manager, Seaport Hotel & World Trade Center

James M. Carmody joined Seaport in September, 2004, assuming the position of Vice President and General Manager. Mr. Carmody brings over 30 years of hospitality experience to the role; having both a medical and hospitality background, he has a commitment to superior customer service. He is responsible for daily operations of the award-winning, mixed-use facility. A graduate of Cornell University and the Culinary Institute of America, Mr. Carmody was previously Vice President of General Services for the Tufts-New England Medical Center in Boston, where he was responsible for clinical ancillary services and hotel services at the tertiary care institution. He oversaw a variety of departments including facilities management, dietary, volunteer services, clinical labs and security. Prior to his tenure at New England Medical Center, Mr. Carmody held numerous management positions at a variety of upscale hotels, with a focus on food and beverage operations. He previously worked as Hotel Manager at the Boston Harbor Hotel, Food and Beverage Director at both the Mandalay Four Seasons Hotel in Las Vegas and the Omni International Hotel in Atlanta, and Assistant Food and Beverage Director at the Ritz-Carlton in Chicago. Mr. Carmody's community involvement includes serving on the Board of Caritas Carney Hospital and the Board of Cathedral High School. He is the President of the Guild of Oenophilists and is Chairman of the Greater Boston Convention & Visitor's Bureau's Restaurant Week event.

Mr. Carmody can be contacted at James.carmody@seaportboston.com or 617-385-5105

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.