Editorial Board   

Ms. Lewis

Rene Lewis

Director of Human Resources , Signature Worldwide

As the director of human resources for Signature Worldwide, Rene Lewis is responsible for talent management, employee relations, workforce planning, change management, company communications, leadership training and strategic organization planning. Ms. Lewis brings nearly 15 years of human resources experience to Signature, with 10 of those years being at the leadership level. She has held manager and director positions while working for such companies as Red Envelope, Orange County California, Gap Inc. and Caterpillar Logistics Services. Ms. Lewis holds a bachelor's degree in political science from The Ohio State University. She is a Senior Professional in Human Resources (SPHR), as well as a Certified Professional Behavioral Analyst (CPBA). As a member of the Society for Human Resource management and the American Society for Training and Development, Ms. Lewis is a frequent speaker at company events and has often worked with clients regarding employee relations programs recognition and progress.

Ms. Lewis can be contacted at 614-766-5101 or renelewis@signatureworldwide.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.