Editorial Board   

Ms. Lewis

Rene Lewis

Director of Human Resources , Signature Worldwide

As the director of human resources for Signature Worldwide, Rene Lewis is responsible for talent management, employee relations, workforce planning, change management, company communications, leadership training and strategic organization planning. Ms. Lewis brings nearly 15 years of human resources experience to Signature, with 10 of those years being at the leadership level. She has held manager and director positions while working for such companies as Red Envelope, Orange County California, Gap Inc. and Caterpillar Logistics Services. Ms. Lewis holds a bachelor's degree in political science from The Ohio State University. She is a Senior Professional in Human Resources (SPHR), as well as a Certified Professional Behavioral Analyst (CPBA). As a member of the Society for Human Resource management and the American Society for Training and Development, Ms. Lewis is a frequent speaker at company events and has often worked with clients regarding employee relations programs recognition and progress.

Ms. Lewis can be contacted at 614-766-5101 or renelewis@signatureworldwide.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.