Editorial Board   Guest Author

Mr. Gregerman

Alan S. Gregerman

President & Chief Innovation Officer, Venture Works, Inc.

Dr. Alan S. Gregerman is President and Chief Innovation Officer of VENTURE WORKS Inc., a consulting firm based in the Washington, D.C. area that helps leading companies and organizations to develop winning strategies and create successful new products, services, ventures, customer experiences, and ways of doing business. His customers are a wide range of Fortune 500 corporations, growing firms, start-ups and nonprofits including Discovery Communications, Marriott International, Johnson & Johnson, Verizon, Lockheed Martin, L-3, Raytheon, Omnicom, ICF International, the International Finance Corporation, Ritz-Carlton, CGI, Children's National Medical Center, and the National Civil Rights Museum. Mr. Gregerman is an internationally-respected expert on strategy, innovation, customer service, and unlocking the talent in people at all levels of organizations. In the past 20 years he has helped more than 300 teams and organizations to create important innovations—with a 90% success rate. He is also an award-winning teacher, author, and keynote speaker who has been called “one of the most original thinkers in business today” and “the Robin Williams of business consulting.” His first book, Lessons from the Sandbox, provided a powerful formula for business success based on the magic of childhood. His newest book, Surrounded by Geniuses—winner of the Axiom Award as one of the best leadership books of 2008—shows companies and organizations how to unlock compelling value by finding powerful insight in their own people and the world around them. Before starting VENTURE WORKS Mr. Gregerman was Director of Entrepreneurial Services for a national consulting firm, Special Assistant for Operations at the U.S. Department of Commerce and the first Visiting Scholar in Entrepreneurship and Innovation at the Library of Congress. He has also worked as a mapmaker, subway mechanic, and hotel housekeeper. Mr. Gregerman earned his B.A. in geography, magna cum laude, from Northwestern University, and his M.A. in economic geography and Ph.D. in urban and technological planning, with highest honors, from the University of Michigan in Ann Arbor. In his free time, he is founder and President of Passion for Learning, Inc., where he is involved in efforts to build innovative partnerships between the business community and low-income schools to make curriculum come alive for at-risk children. Mr. Gregerman is also an active member of Leadership Greater Washington, serves on the boards of the Primary Care Coalition and the Promise of Good Sports, and is math and writing tutor in the public schools.

Mr. Gregerman can be contacted at 301-585-1600 or innovate@venture-works.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.