Editorial Board   Guest Author

Mr. Branham

Leigh Branham

Founder & Principal, Keeping the People, Inc.

Leigh Branham, SPHR, is Founder and Principal of Keeping the People, Inc., Overland Park, Kansas, a talent management consulting firm which helps organizations analyze root causes of turnover and employee disengagement, then develop and implement employer-of-choice strategies. His previous experience includes serving as Leader of the Talent Management practice for Right Management Consultants' Heartland region. Mr. Branham has authored three books on employee engagement and retention, including his most recent (coauthored with Mark Hirschfeld)—Re-Engage: How America's Best Places to Work Inspire Extra Effort in Extraordinary Times (McGraw-Hill, 2010). Re-Engage is based on 2.1 million employee engagement surveys from 10,000 employers and reveals six universal drivers of employee engagement that characterize best places to work regardless of industry, size, or geographic location. In cooperation with the Saratoga Institute, Mr. Branham wrote The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late (AMACOM Books, 2005)--about the root causes of employee disengagement and turnover, based on post-exit surveys of more than 19,700 employees in 17 industries conducted from 1998 through 2003. Released in January, 2005 this book was selected by businessbookreview.com and The Library Journal as one of the top 30 business books of the year and was released in audio summary form by Executive Soundview. His first book, Keeping the People Who Keep You in Business, was published by the American Management Association in 2001 and featured hundreds of innovative employee retention best practices. It was named by the Harvard Management Update as one of the top three books on the topic and has been published in several foreign-language versions. Mr. Branham received a bachelor's degree in English Literature from Vanderbilt University, has two Master's degrees from the University of Missouri-Columbia. He has 25 years experience in human resource consulting, and speaks frequently on the topics of employee engagement/retention, career development in organizations, employment practices, workforce trends, leadership, and management development. Mr. Branham is recognized internationally as an authority on employee engagement/retention, and has delivered presentations and management training in China, Argentina, Chile, Paraguay, Canada, Malaysia, and Poland. Mr. Branham has been interviewed on National Public Radio, published in The Harvard Business Review, and quoted in Business Week, The Los Angeles Times, The Chicago Tribune, and many others through The Associated Press, as an expert on employee retention. He publishes a quarterly e-newsletter—Keeping the People Report. Mr. Branham is also a member of the Society for Human Resource Management SHRM, and has achieved certification from SHRM as a Senior Professional in Human Resources (SPHR). Leigh Branham in his own words: "If there is one thing that I've learned in my business career and in my research into what works to motivate, engage, and keep the right people, is that good management, a positive culture, and caring leaders are far more important than pay and benefits. I get tremendous satisfaction from helping leaders and managers identify and implement the employee engagement practices that best align with their business objectives, talent marketplace, and current workforce." For more information, visit www.keepingthepeople.com

Mr. Branham can be contacted at 913-620-4645 or LB@keepingthepeople.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.