Editorial Board   Guest Author

Mr. Catlette

Bill Catlette

Co-Founder, Contented Cow Partners, LLC

Bill Catlette is an author, leadership trainer, speaker, and human resources consultant with 35 years' experience helping build highly successful organizations. He is co-author of Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line; Contented Cows MOOve Faster: How Good Leaders Get People to Put More OOMPH! into their Work; and the new book, Rebooting Leadership: Practical Lessons for Frontline Leaders (and their Bosses) in the New World. Mr. Catlette earned a Bachelor of Business Administration degree from the University of Miami, in Coral Gables, Florida, and immediately embarked on a career that has included a variety of Human Resource management and executive roles in some well known and highly regarded service distribution firms. His corporate ports of call have included Genuine Parts Company, the Atlanta-based distribution arm of NAPA; Automatic Data Processing, where he served as the company's Corporate Manager of Employee Relations; and FedEx, beginning in the company's early years. While there, as a Managing Director, he and his staff were responsible for developing many of the Human Resource programs which enabled that company to become recognized as one of the nation's 5 Best Managed Companies (Forbes Magazine), one of the 100 Best Companies in America to Work For, and, without question, one of the true "world class" service organizations. Upon leaving FedEx in 1989, Mr. Catlette founded The Westar Group, a human resource consulting firm which concentrates primarily on the areas of Employee Relations, Teamwork, Leadership Development, and Business Strategy. In 1996, Mr. Catlette and Richard Hadden formed Contented Cow Partners, LLC. Since then, the firm has served more than 300 organizations in numerous industries, by delivering customized keynote addresses, corporate leadership training, and employee engagement surveys. Mr. Catlette has written articles for, or his work has been featured in, many publications, including numerous professional association journals, The Wall Street Journal, Business Week, Entrepreneur, Inc., and Workforce Management. He is a frequent contributor to Workforce Online. His firm's website is ContentedCows.com.

Mr. Catlette can be contacted at Bill@ContentedCows.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.