Editorial Board   Guest Author

Mr. Wolfe

Frank I. Wolfe

CEO, Hospitality Financial & Technology Professionals

Frank I. Wolfe, CAE is CEO of Hospitality Financial and Technology Professionals (HFTP), which produces the largest hospitality technology conference in the world - HITEC (Hospitality Industry Technology Exposition and Conference). Every other year at HITEC, HFTP reveals an updated version of GUESTROOM 20X, a hands-on exhibit that displays new and futuristic technologies for the hotel guestroom.

Mr. Wolfe, along with an Advisory Council comprised of industry experts, search the globe looking for technologies that could improve the guest's experience at a hotel. The 2010 version took lead with travelers' increased use of personal electronic devices and the Internet as a central resource for entertainment and information. Some technologies featured include a cell phone application that unlocks the guestroom door with a unique audible signal, integrated environmental room controls via touch screens that include Internet access; a canopy bed with an all-in-one multi-media experience; a bathroom mirror that broadcasts the day's weather, news and health data; and much more.

Mr. Wolfe joined HFTP in 1991 and has been at the helm since 1994. At that time, he was one of the youngest association CEOs in North America. In 2000, Mr. Wolfe was honored by Lodging Magazine by being included in the "75 Profiles in Leadership" edition, a who's who of 75 individuals who have made major contributions to the hospitality industry.

In 2002, Mr. Wolfe received the HFTP Paragon Award for his significant and lasting contributions to HFTP and the hospitality industry. In 2010 he was recognized as a "Technology Trailblazer" by Hotel Business Magazine.

In June 2011, Mr. Wolfe was inducted into the International Hospitality Technology Hall of Fame for his leadership with various hospitality technology projects, as well as assisting in educating the industry, over the past 20 years.

Mr. Wolfe frequently speaks on hospitality finance, technology, social media, travel issues, and meetings industry topics to varied audiences and has presented in more than 20 countries. He has appeared on several television network interviews and programs including CNN, CBS, ABC, NBC, TVAsia, and Bloomberg TV. Mr. Wolfe is also a frequent author and has been published in publications throughout the world.

Mr. Wolfe currently serves on the Board of Directors of the American Hotel & Lodging Association, the Finance Committee of the Texas Society of Association Executives, and the Dean's Advisory Board at the Conrad Hilton College at the University of Houston. He has been an instructor for the Academy of Assn. Management on topics including education, association law, finance and technology.

Please visit http://www. for more information.

Mr. Wolfe can be contacted at +1 512-249-5333 or frank.wolfe@hftp.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.