Editorial Board   

Mr. Day

Ryan Day

Founding Partner, The Portal Live, LLC

Born and raised in Ann Arbor, Michigan, Ryan Day earned his bachelor of fine arts degree from Kendall Collage of Art and Design in 2004. Embracing his passion for innovation, he soon after opened a successful design firm, Ryan Day Design. From its inception, the firm focused on providing clients the highest possible return on their advertising investments by creating fully integrated multiplatform marketing campaigns. Mr. Day draws on his experience to develop elegant solutions to enhance productivity in complex, interconnected consumer ecosystems. Mr. Day works with clients to implement sustainable systems-based solutions that address the ongoing frustrations business owners face regarding low returns on conventional advertising, and inadequacies in the ability to reach motivated consumers. Mr. Day founded The Portal Live, LLC in 2005 after studying conventional and emerging advertising models including in-room hotel publications, in-flight print media, location-based digital advertising, intuitive mobile marketing, and social media communications. This provided the guidelines to develop a system that would consistently provide boutiques access to new highly motivated consumers, while ensuring hotels enjoyed increased revenue. Recognizing significant opportunities in emerging mobile web technologies, Mr. Day launched Touch Tech Media Lab, LLC in 2013. The company creates custom multi-platform web applications and mobile websites designed specifically to increase exposure, usability, and conversions among mobile customers. Supported by a team of software developers, Mr. Day now looks to establish Touch Tech Media Lab, LLC as an industry leading developer of custom digital solutions for small to medium sized businesses. Mr. Day remains as a partner and continues to follow the market and drive Touch Tech Media Lab forward, connecting local consumers with regional businesses via mobile web technologies.

Mr. Day can be contacted at 954-254-3099 or rday@TouchTechMediaLab.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.