Editorial Board   

Mr. Day

Ryan Day

Founding Partner, The Portal Live, LLC

Born and raised in Ann Arbor, Michigan, Ryan Day earned his bachelor of fine arts degree from Kendall Collage of Art and Design in 2004. Embracing his passion for innovation, he soon after opened a successful design firm, Ryan Day Design. From its inception, the firm focused on providing clients the highest possible return on their advertising investments by creating fully integrated multiplatform marketing campaigns. Mr. Day draws on his experience to develop elegant solutions to enhance productivity in complex, interconnected consumer ecosystems. Mr. Day works with clients to implement sustainable systems-based solutions that address the ongoing frustrations business owners face regarding low returns on conventional advertising, and inadequacies in the ability to reach motivated consumers. Mr. Day founded The Portal Live, LLC in 2005 after studying conventional and emerging advertising models including in-room hotel publications, in-flight print media, location-based digital advertising, intuitive mobile marketing, and social media communications. This provided the guidelines to develop a system that would consistently provide boutiques access to new highly motivated consumers, while ensuring hotels enjoyed increased revenue. Recognizing significant opportunities in emerging mobile web technologies, Mr. Day launched Touch Tech Media Lab, LLC in 2013. The company creates custom multi-platform web applications and mobile websites designed specifically to increase exposure, usability, and conversions among mobile customers. Supported by a team of software developers, Mr. Day now looks to establish Touch Tech Media Lab, LLC as an industry leading developer of custom digital solutions for small to medium sized businesses. Mr. Day remains as a partner and continues to follow the market and drive Touch Tech Media Lab forward, connecting local consumers with regional businesses via mobile web technologies.

Mr. Day can be contacted at 954-254-3099 or rday@TouchTechMediaLab.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.