Editorial Board   Guest Author

Mr. Punyapu

Anil Punyapu

Vice President, Cvent

With nearly a decade of experience in the meetings industry, Anil Punyapu drives strategy for and leads sales of enterprise meetings solutions at Cvent, the world's largest meetings management technology company. With more than 800 employees worldwide and over 90,000 users in 40 countries, Cvent offers web-based software for meeting site selection, online registration, meetings management and marketing, and web surveys. The company's online site selection and Request for Proposal (RFP) tool, the Cvent Supplier Network, is expected to carry more than $4 billion in group business to hotels and special event venues in 2011. In his current role, Mr. Punyapu combines technology expertise with deep knowledge of the meetings industry to shape development of Cvent's Strategic Meetings Management product, marketing initiatives and sales and training processes. Under his leadership, Cvent helps some of the largest pharmaceutical, financial, consumer product and healthcare organizations centrally manage enterprise-wide meetings spend and streamline meetings processes. Previously, Mr. Punyapu built Cvent's Chapter Sales Division, which focused on chapter-based associations. Prior to Cvent, Mr. Punyapu co-founded Entertainment Ventures, a hedge fund of funds based in the Washington, D.C. area, and also served as a Senior Associate at Friedman Billings Ramsey (FBR), a full-services investment firm.

Mr. Punyapu can be contacted at 517-830-2466 or apunyapu@cvent.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.