Editorial Board   Guest Author

Mr. Punyapu

Anil Punyapu

Vice President, Cvent

With nearly a decade of experience in the meetings industry, Anil Punyapu drives strategy for and leads sales of enterprise meetings solutions at Cvent, the world's largest meetings management technology company. With more than 800 employees worldwide and over 90,000 users in 40 countries, Cvent offers web-based software for meeting site selection, online registration, meetings management and marketing, and web surveys. The company's online site selection and Request for Proposal (RFP) tool, the Cvent Supplier Network, is expected to carry more than $4 billion in group business to hotels and special event venues in 2011. In his current role, Mr. Punyapu combines technology expertise with deep knowledge of the meetings industry to shape development of Cvent's Strategic Meetings Management product, marketing initiatives and sales and training processes. Under his leadership, Cvent helps some of the largest pharmaceutical, financial, consumer product and healthcare organizations centrally manage enterprise-wide meetings spend and streamline meetings processes. Previously, Mr. Punyapu built Cvent's Chapter Sales Division, which focused on chapter-based associations. Prior to Cvent, Mr. Punyapu co-founded Entertainment Ventures, a hedge fund of funds based in the Washington, D.C. area, and also served as a Senior Associate at Friedman Billings Ramsey (FBR), a full-services investment firm.

Mr. Punyapu can be contacted at 517-830-2466 or apunyapu@cvent.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.