Editorial Board   Guest Author

Mr. Talley

Gregg H. Talley

President & CEO, Talley Management Group, Inc.

Gregg H. Talley, CAE, President & CEO, has a broad range of experience from several perspectives and over 28 years within the Association/Event Management Industry. Prior to founding TALLEY MANAGEMENT GROUP, INC. (TMG), Mr. Talley worked in a Convention Bureau and for a hotel development company. In 1985, he switched to the management side with an association management firm. In 1987 he founded TALLEY MANAGEMENT GROUP, INC. with his partner and father Robert K. Talley. Since inception TMG has grown to over 40 national and international clients, the majority of which are in healthcare. TMG provides full association management services, strategic facilitation, consulting and a host of contract services. With offices in Southern New Jersey and Washington, DC TMG has 60+ full time professionals. With a degree from Georgetown University's School of Foreign Service in international relations, Mr. Talley has utilized those skills to plan international events both inbound and outbound. Overseas, he and his team have managed events in Hong Kong, Singapore, India, Mexico City and throughout Europe including the UK, Portugal, Hungary and Germany. Throughout his career Mr. Talley has been involved in a number of different industries and their events including: healthcare, sciences, communications and information technology. He has strategically managed a number of organizations in his capacity with association management firms including start-ups, small specialty societies and large, multi million dollar organizations. Mr. Talley has personally managed the largest convention event in North America, the 50,000+ attendee International Convention of Alcoholics Anonymous. A recognized professional in the field, Mr. Talley speaks and writes regularly on issues within association and event management including: the Professional Convention Management Association (PCMA), the American Society of Association Executives (ASAE), Convene Magazine, Facilities Magazine, Association Meetings Magazine among others. He is Past National Chair of the Professional Convention Management Association (PCMA). Currently, Mr. Talley serves as the Treasurer of the Professional Convention Management Association (PCMA) Education Foundation and of the Association Management Company Institute (AMCI), the trade association for AMCs. He is also the Chief Strategy Executive for the Convention Industry Council, a TMG client. Mr. Talley gained his Certified Association Executive (CAE) designation in 1999. In April, 2011 Mr. Talley was awarded PCMA's 2011 Professional Achievement Award as this year's Meeting Professional Honoree.

Mr. Talley can be contacted at 856-423-7222 or gtalley@conventionindustrycouncil.org

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.