Editorial Board   Guest Author

Mr. Talley

Gregg H. Talley

President & CEO, Talley Management Group, Inc.

Gregg H. Talley, CAE, President & CEO, has a broad range of experience from several perspectives and over 28 years within the Association/Event Management Industry.

Prior to founding Talley Management Group, Mr. Talley worked in a Convention Bureau and for a hotel development company. In 1985, he switched to the management side with an association management firm.

In 1987 he founded Talley Management Group with his partner and father Robert K. Talley. Since inception TMG has grown to over 40 national and international clients, the majority of which are in healthcare.

TMG provides full association management services, strategic facilitation, consulting and a host of contract services. With offices in Southern New Jersey and Washington, DC TMG has 60+ full time professionals.

With a degree from Georgetown University's School of Foreign Service in international relations, Mr. Talley has utilized those skills to plan international events both inbound and outbound. Overseas, he and his team have managed events in Hong Kong, Singapore, India, Mexico City and throughout Europe including the UK, Portugal, Hungary and Germany.

Throughout his career Mr. Talley has been involved in a number of different industries and their events including: healthcare, sciences, communications and information technology. He has strategically managed a number of organizations in his capacity with association management firms including start-ups, small specialty societies and large, multi million dollar organizations.

Mr. Talley has personally managed the largest convention event in North America, the 50,000+ attendee International Convention of Alcoholics Anonymous. A recognized professional in the field, Mr. Talley speaks and writes regularly on issues within association and event management including: the Professional Convention Management Association (PCMA), the American Society of Association Executives (ASAE), Convene Magazine, Facilities Magazine, Association Meetings Magazine among others.

He is Past National Chair of the Professional Convention Management Association (PCMA). Currently, Mr. Talley serves as the Treasurer of the Professional Convention Management Association (PCMA) Education Foundation and of the Association Management Company Institute (AMCI), the trade association for AMCs. He is also the Chief Strategy Executive for the Convention Industry Council, a TMG client.

Mr. Talley gained his Certified Association Executive (CAE) designation in 1999. In April, 2011 Mr. Talley was awarded PCMA's 2011 Professional Achievement Award as this year's Meeting Professional Honoree.

Please visit http://www.talley.com for more information.

Mr. Talley can be contacted at +1 856-423-7222 or gtalley@talley.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.