Editorial Board   Guest Author

Mr. Sekar

Kiren Sekar

Director of Marketing, Meraki

Kiren Sekar leads marketing efforts at Meraki, the leader in Cloud Networking. With a 100% cloud-based product line, Meraki's architecture delivers out-of-the-box security, scalability, and management to enterprise networks. Meraki has been deployed in over 18,000 customer networks worldwide, including Stanford University, British Telecom, Burger King, Starbucks, and M.I.T. Meraki was named a visionary in Gartner's Magic Quadrant for Wireless LAN, and won Techworld's Wireless and Mobility Product of the Year. Throughout his career, Mr. Sekar has worked to remove barriers to communication and collaboration through the use of technology. In both marketing and product development roles, he has furthered technologies that bring simplicity, ease of use, and cost effectiveness to previously complex solutions. Prior to Meraki, Mr. Sekar has held leadership positions in a number of Silicon Valley startups in engineering and management. Mr. Sekar began his career as a software engineer at Apple, where he was responsible for Apple's networking and collaboration platform that today are used in every Mac, iPhone, and iPad. He holds numerous patents for networking protocols and collaboration systems. Mr. Sekar is active in network infrastructure community, having recently participated on panels in wireless, cloud computing, and wide area networks at Interop 2011 in Las Vegas. Mr. Sekar received his degree in computer science from Stanford University, where he specialized in networking and distributed systems. He is an avid skier, climber, and photographer. Mr. Sekar lives in San Francisco, CA.

Mr. Sekar can be contacted at 415-632-5800 or pr@meraki.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.