Editorial Board   Guest Author

Mr. Feeney

Paul Feeney

Managing Director, Sanford Rose Associates - Wayne

Paul Feeney is currently the Managing Director of Sanford Rose Associates - Wayne, an Executive Search Firm located in Northern New Jersey. Sanford Rose Associates was founded in 1959, is a full-service executive search organization conducting retained and contingency searches through a network of 70+ offices worldwide devotes its practice to all areas of finance, accounting, general management, operations, technology, management consulting and project management for national and international searches. Mr. Feeney has over 25 years of executive search management and corporate recruiting experience while working in New York, London and Prague. Mr. Feeney resided in London and Prague for over 10 years working as an Executive Search Manager for Hays Plc and Nicholson International, where he specialized in financial management searches for positions based throughout Europe. In 1994, he then transferred to Prague with Nicholson International for three years where he was a Senior Recruiter for management positions in finance, technology, sales, marketing and general management for Central Europe, Slovenia and Russia. Mr. Feeney's last year in Prague was with PA Consulting Group where he was Manager for their Central European Human Resources Practice. While there he managed the implementation the divisions of executive search, assessment/psychometric testing centers and management training and development courses for the Czech Republic, Slovakia, Poland and Hungary. Before returning to the USA, he decided to take some time off and traveled around the world for 20 months throughout Europe, Australia, New Zealand, Asia and the Middle East. Upon returning to the New York area, Mr. Feeney was a Corporate Recruiter at Merrill Lynch within their institutional sales, trading and operations for their US markets. Mr. Feeney graduated from the University of Maryland, College Park in 1988 with a Bachelor of Science degree in Finance.

Please visit http://www.sanfordrose.com/wayne for more information.

Mr. Feeney can be contacted at 201-962-2122 or pfeeney@sanfordrose.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.