Editorial Board   Guest Author

Mr. Allender

Robert Allender

Founder, Energy Resources Management

Robert Allender is adviser to the hotel industry on energy management excellence, a role he been filling since 1992. These over 20 years of advising boards, senior management, and aspiring hotel owners on the part that energy management excellence can play in their fortunes has resulted in Mr. Allender becoming one of Asia's most well regarded energy management experts and sustainability thought-leaders.

Mr. Allender's company, Energy Resources Management has developed proprietary tools which allow clients to extract maximum value from every dollar they spend on energy, and to move beyond thinking of energy as a cost to be minimized and instead treating it as a resource to be managed.

As a former hotelier (six years with Westin back in the days when it was Western International Hotels) and the first Australian to graduate from the Hotel School at Cornell) Mr. Allender has been able to tailor services that deliver exactly what a specific hotel needs by incorporating each hotel's unique technological, financial, operational, contractual, and managerial profile.

Leading his company's drive into an expanding suite of services including sophisticated hotel-industry-specific energy management maturity assessments, energy management road-map creation, and tools to turn energy management excellence into a brand asset, Mr. Allender's work has resulted in clients producing tens of millions of dollars of fresh profit and brand value.

Mr. Allender contributed a number of entries to the International Encyclopedia of Hospitality Management, edited by A Pizam and published by Elsevier, and later to the similarly arranged International Dictionary of Hospitality Management. He has also taught the Macquarie Graduate School of Management masters degree course on Hospitality Property and Facilities Management.

Please visit http://www.hotel-energy.com for more information.

Mr. Allender can be contacted at 852-2528-2285 or allender@hotel-energy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.