Editorial Board   Guest Author

Mr. O'Donohoe

David O'Donohoe

Senior Vice President, Global Supplier Sales & Operations, StarCite

With more than 20 years of experience in the Hospitality and Meetings Industry, David O'Donohoe ensures supplier success in StarCite's meetings marketplace. Mr. O'Donohoe leads the Global Supplier Market business unit and Corporate Sales for the Asia and Pacific Region. He is responsible for the continued growth of a greatly expanded global meetings marketplace that links buyers with more than 60,000 hotel properties and meeting suppliers in every key market around the world. Previously, Mr. O'Donohoe headed up Supplier Sales and Strategic Alliances for StarCite. Prior to StarCite, Mr. O'Donohoe was with the Regus Group as Director of Sales, The Americas, for meeting room and videoconferencing products. During his tenure there, meeting room revenue grew three-fold in North America over a two year period. Before coming to Regus he was Director of Group Sales with Millennium Hotels and Resorts for the North American Global Sales Offices. Mr. O'Donohoe held several sales and marketing positions with Sheraton, Westin and St. Regis brands for Starwood Hotels and Resorts and with Omni Hotels. Mr. O'Donohoe's areas of expertise include hotel and travel-related business integration, online meetings management tools, and marketing strategies for the supplier marketplace. He has spoken at numerous industry events worldwide including HEDNA, HSMAI and the Global Business Travel Association. In his speaking engagements, he has addressed topics such as how to stand out in a crowded marketplace for group business, the post-recession environment for suppliers and how to compete most effectively, how hoteliers can secure their market share and grow their group bookings, and group lead management solutions for brands and chains Mr. O'Donohoe began his sales career as an Account Executive with Dean Witter Reynolds in New York. He holds a Bachelor of Arts degree in Economics from the University of Maryland, College Park.

Mr. O'Donohoe can be contacted at

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.