Editorial Board   Guest Author

Ms. Abrams

JoAnna Abrams

CEO, MindClick SGM

JoAnna Abrams is Founder & CEO of MindClick, a leader in supply chain sustainability performance measurement solutions for global organizations. MindClick’s technology and consulting services are used by global organizations to implement responsible sourcing programs to help achieve their environmental, social responsibility, and business goals. Named a hospitality industry innovator by Lodging Magazine, Abrams combines 8 years of sustainability experience with twenty years of business strategy, research, and brand management work for global leaders in consumer products. Ms. Abrams is a frequent speaker on the topics of sustainability and consumer trends, advances in supply chain initiatives and the effective use of scorecards in driving progress. Sample speaking engagements include: The Cornell Hospitality Research Summit, The North American International Auto Show AISI Press event, The Hospitality and Design Expo, HI Connect, The Lodging Conference, Sustainable Brands, and National Association of Women Business Owners. In 2012, Abrams was selected to present research findings from a joint Expedia MindClick study at the Cornell Hospitality Research Summit highlighting the impact a hotel’s sustainable purchasing choices has on guest perception and loyalty. In 2011, Abrams created the Hospitality Sustainable Purchasing Consortium in partnership with the U.S. Green Building Council, Marriott International and 25 leading suppliers and purchasing organizations. Together the Consortium created a framework, based on global standards, for measuring supplier sustainability performance. Known as the Hospitality Sustainable Purchasing Index, that framework is now used by Marriott International and others to encourage improvement in the social and environmental performance of their vendors. Prior to the founding of MindClick, Abrams led strategy, research, and new product development efforts for recognized consumer products brands including MGM, Nestle, Pepsi-Co, Toyota, and Wolfgang Puck. Abrams holds an M.B.A. from Harvard Business School and a B.S. in finance from University of Illinois. She currently lives with her husband and two daughters in Bend, Oregon.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.