Editorial Board   Guest Author

Ms. Abrams

JoAnna Abrams

CEO, MindClick SGM

JoAnna Abrams is Founder & CEO of MindClick, a leader in supply chain sustainability performance measurement solutions for global organizations. MindClick's technology and consulting services are used by global organizations to implement responsible sourcing programs to help achieve their environmental, social responsibility, and business goals. Named a hospitality industry innovator by Lodging Magazine, Abrams combines 8 years of sustainability experience with twenty years of business strategy, research, and brand management work for global leaders in consumer products. Ms. Abrams is a frequent speaker on the topics of sustainability and consumer trends, advances in supply chain initiatives and the effective use of scorecards in driving progress. Sample speaking engagements include: The Cornell Hospitality Research Summit, The North American International Auto Show AISI Press event, The Hospitality and Design Expo, HI Connect, The Lodging Conference, Sustainable Brands, and National Association of Women Business Owners. In 2012, Abrams was selected to present research findings from a joint Expedia MindClick study at the Cornell Hospitality Research Summit highlighting the impact a hotel's sustainable purchasing choices has on guest perception and loyalty. In 2011, Abrams created the Hospitality Sustainable Purchasing Consortium in partnership with the U.S. Green Building Council, Marriott International and 25 leading suppliers and purchasing organizations. Together the Consortium created a framework, based on global standards, for measuring supplier sustainability performance. Known as the Hospitality Sustainable Purchasing Index, that framework is now used by Marriott International and others to encourage improvement in the social and environmental performance of their vendors. Prior to the founding of MindClick, Abrams led strategy, research, and new product development efforts for recognized consumer products brands including MGM, Nestle, Pepsi-Co, Toyota, and Wolfgang Puck. Abrams holds an M.B.A. from Harvard Business School and a B.S. in finance from University of Illinois. She currently lives with her husband and two daughters in Bend, Oregon.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.