Editorial Board   Guest Author

Ms. Griffin

Patricia Griffin

President & Founder, Green Hotels Association

Patricia Griffin is an avid traveler, and a self-appointed cheerleader for all "green" hotels. She has worked for a Howard Johnson Hotel in the back office, and for a Hilton Hotel at the front desk. She is enthusiastic about protecting our environment through simple, good practice methods.

Ms. Griffin is interested in encouraging the greening of the hospitality industry by informing not only hoteliers, but also travel agents, meeting planners, tour guides, business and pleasure travelers and government agencies.

Ms. Griffin is a graduate of The University of Texas at Austin with a Business degree. "Green" Hotels Association is the proud winner of the 2001 American Society of Travel Agents' Environmental Award. The Association is an Endorser Member of the US EPA's WAVE and WasteWi$e.

Ms. Griffin is a Partner Member of Green Seal, Inc., Co-Op America, the Green Builder Program and Professional Association of Innkeepers International. She was active for 5 years as a coach for the Women Business Owners Roundtable program at Houston's SBDC (Small Business Development Center.)

Ms. Griffin has been a docent at a local nature sanctuary for at least 5 years. "Green" Hotels Association brings together hoteliers interested in saving water and energy, reducing solid waste in order to protect the beautiful destinations we all love to visit. Ms. Griffin and "Green" Hotels Association have been featured on a CNN telecast, and a number of national and international radio broadcasts. Newspaper and print media attention have been exceptional.

Ms. Griffin is a frequent speaker, and has a very important message to share with hoteliers, meeting planners and environmental groups in particular. Among other destinations, she has traveled to Florida, Washington, the Dominican Republic, Hawaii, Minnesota, New Jersey, Florida, Delaware and Wisconsin to speak on conserving and saving within the hospitality industry.

Ms. Griffin can be contacted at 713-789-8889 or green@greenhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.