Editorial Board   Guest Author

Ms. Griffin

Patricia Griffin

President & Founder, Green Hotels Association

Patricia Griffin is an avid traveler, and a self-appointed cheerleader for all "green" hotels. She has worked for a Howard Johnson Hotel in the back office, and for a Hilton Hotel at the front desk. She is enthusiastic about protecting our environment through simple, good practice methods.

Ms. Griffin is interested in encouraging the greening of the hospitality industry by informing not only hoteliers, but also travel agents, meeting planners, tour guides, business and pleasure travelers and government agencies.

Ms. Griffin is a graduate of The University of Texas at Austin with a Business degree. "Green" Hotels Association is the proud winner of the 2001 American Society of Travel Agents' Environmental Award. The Association is an Endorser Member of the US EPA's WAVE and WasteWi$e.

Ms. Griffin is a Partner Member of Green Seal, Inc., Co-Op America, the Green Builder Program and Professional Association of Innkeepers International. She was active for 5 years as a coach for the Women Business Owners Roundtable program at Houston's SBDC (Small Business Development Center.)

Ms. Griffin has been a docent at a local nature sanctuary for at least 5 years. "Green" Hotels Association brings together hoteliers interested in saving water and energy, reducing solid waste in order to protect the beautiful destinations we all love to visit. Ms. Griffin and "Green" Hotels Association have been featured on a CNN telecast, and a number of national and international radio broadcasts. Newspaper and print media attention have been exceptional.

Ms. Griffin is a frequent speaker, and has a very important message to share with hoteliers, meeting planners and environmental groups in particular. Among other destinations, she has traveled to Florida, Washington, the Dominican Republic, Hawaii, Minnesota, New Jersey, Florida, Delaware and Wisconsin to speak on conserving and saving within the hospitality industry.

Ms. Griffin can be contacted at 713-789-8889 or green@greenhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.