Editorial Board   Guest Author

Ms. Rose

Clara Rose

Founder & Chief Executive Officer, Influence MATTERS

Clara Rose was a communications major in college, she found it suited her personality, offering an outlet for her writing and creative side. After college she worked in a variety of positions that focused on the written and spoken word but found that in each position, she gravitated toward educating and leading others.

Ms. Rose also discovered she had a passion for business and personal development. She has built a life-long career around educating professionals, about business and personal development, using the written and spoken word.

As a Content Strategist, Editor, and Publisher, Ms. Rose works with entrepreneurs and professionals who want to craft their messaging and expand their influence. For more than twenty years, they have turned to Ms. Rose, to help them identify their vision and mission statement, strategize their messaging, and create content and tools, to help them succeed.

Ms. Rose is the chief editor for RoseDale Publishing, a press mark that produces business books for professionals. She is the creator of the Brainstorm & Blueprint Method, a proprietary process for book building, from conception through publication. Her new business book series, Everything MATTERS is available soon.

Additionally, she is the founder of the SAVVY Business Builders movement; an online group for sharing knowledge, tips, and tools, for business and professional development.

Ms. Rose believes success is a matter of influence, but influence is not accidental. It comes from the implementation of a sound strategy, with the correct resources and tools.  

Ms. Rose is the founder and CEO of Influence MATTERS, a consulting practice focused on writing, speaking, and leading, to establish and expand influence.

Please visit http://www.craftingyourmessage.com for more information.

Ms. Rose can be contacted at +1 727-267-3304 or hello@craftingyourmessage.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.