Editorial Board   Guest Author

Ms. Rose

Clara Rose

Founder & Chief Executive Officer, Influence MATTERS

Clara Rose was a communications major in college, she found it suited her personality, offering an outlet for her writing and creative side. After college she worked in a variety of positions that focused on the written and spoken word but found that in each position, she gravitated toward educating and leading others.

Ms. Rose also discovered she had a passion for business and personal development. She has built a life-long career around educating professionals, about business and personal development, using the written and spoken word.

As a Content Strategist, Editor, and Publisher, Ms. Rose works with entrepreneurs and professionals who want to craft their messaging and expand their influence. For more than twenty years, they have turned to Ms. Rose, to help them identify their vision and mission statement, strategize their messaging, and create content and tools, to help them succeed.

Ms. Rose is the chief editor for RoseDale Publishing, a press mark that produces business books for professionals. She is the creator of the Brainstorm & Blueprint Method, a proprietary process for book building, from conception through publication. Her new business book series, Everything MATTERS is available soon.

Additionally, she is the founder of the SAVVY Business Builders movement; an online group for sharing knowledge, tips, and tools, for business and professional development.

Ms. Rose believes success is a matter of influence, but influence is not accidental. It comes from the implementation of a sound strategy, with the correct resources and tools.  

Ms. Rose is the founder and CEO of Influence MATTERS, a consulting practice focused on writing, speaking, and leading, to establish and expand influence.

Please visit http://www.craftingyourmessage.com for more information.

Ms. Rose can be contacted at +1 727-267-3304 or hello@craftingyourmessage.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.