Editorial Board   

Ms. Rose

Clara Rose

President & Creative Director, Creative Alliance

Clara Rose was formally educated as a pre-med student. She soon discovered however that communications suited her personality better, offering an outlet for her writing and creative side. After college Ms. Rose worked in a variety of positions ranging from web design and advertising to management and public relations. She also started freelancing for various publications and small firms, while offering employee seminars and trainings on a variety of subjects.

Ms. Rose is a professional speaker and writer who specializes in effective communication in the work place and ADA sensitivity issues; a role that allows her to engage in the creative activities she enjoys while making a difference in the world around her. It is Ms. Rose's vision to facilitate effective communication through employee education as well as strategic marketing content. Additionally she desires to be instrumental in the endeavor to grant full access for people with different abilities, to enjoy every aspect of life.

To that end, Ms. Rose offers ADA sensitivity workshops and keynote speaking. Ms. Rose also produces content for ADAFriendly.org and is editor of The FARROW Report, editor of The FARROW Connection, an Expert Author for EzineArticles.com, a contributor for the Yahoo Contributors Network, founder and producer of Good News Coffee Club, a guest blogger for several online publications and a contributing editor of the ADA Compliance board for the Hotel Business Review.

Ms. Rose can be contacted at 941-284-8640 or Clara@ClaraRose.com

Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.