Editorial Board   

Ms. Glover

Leslie Glover

Owner & CEO, Aspen Spa Management

Ms. Leslie Glover is the owner and chief executive officer of Aspen Spa Management, an international spa consulting company specializing in delivering turn key spa solutions for spa developments worldwide. Aspen Spa Management, with over fifty years of international spa experience, is one of the oldest spa consulting companies and is considered the most objective spa consulting company in the world. Created in 1961 by one of the most recognized spa experts, Raoul Andrews-Sudre, Aspen Spa Management has a deep understanding and knowledge of the spa, wellness and hospitality industries. Highly recognized in the spa and hospitality fields, Aspen Spa Management provides international expertise and state-of-the-art services to spas that redefine the standards of the industry. Ms. Glover was raised in Santa Barbara, California and has always been passionate about the spa and wellness industries. She began her professional spa career with Aspen Spa Management as an apprentice to Mr. Andrews-Sudre, learning the fundamental aspects of spa consulting with a focus on the technical side of spa operations. She spent two years working as an international trainer for Aspen Spa Management helping hire and train staff for project openings around the world. She then became involved in the design department where she was able to apply her design skills to assist in conceptualization, menu creation, space planning, architectural and engineering specifications, equipment and product sourcing. Moving into management in 2006, Ms. Glover was promoted to Vice President and in 2007, she became the owner and CEO with Mr. Andrews-Sudre assuming the role of Senior Advisor. Ms. Glover has participated in the creation of many spa projects around the globe; ranging from large destination, resort, hotel, medical and club spas in the Americas, Africa, Asia, Europe and the Middle East. As one of the youngest CEO's in the spa industry, with over twelve years of “hands on” experience, she brings a youthful, dynamic, “think outside of the box” perspective to the industry at large. Ms. Glover is one of the few individuals in the spa industry who has international expertise in all facets of spa development and represents and embodies the image of the spa industry. Because she began her career in the spa industry and did not cross over from the fitness industry, she has an authentic understanding of the international spa and wellness industry. Ms. Glover travels the world frequently and speaks regularly at many of the top level international trade shows and professional spa conferences. She is a frequent contributor to various media outlets and industry publications; writing articles and offering her expertise in the spa and wellness arena. Ms. Glover brings a holistic vision to the spa industry and has the unique ability to balance cultural

Ms. Glover can be contacted at 954-229-8353 or leslie@aspenspamanagement.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.