Editorial Board   

Ms. Glover

Leslie Glover

Owner & CEO, Aspen Spa Management

Ms. Leslie Glover is the owner and chief executive officer of Aspen Spa Management, an international spa consulting company specializing in delivering turn key spa solutions for spa developments worldwide. Aspen Spa Management, with over fifty years of international spa experience, is one of the oldest spa consulting companies and is considered the most objective spa consulting company in the world. Created in 1961 by one of the most recognized spa experts, Raoul Andrews-Sudre, Aspen Spa Management has a deep understanding and knowledge of the spa, wellness and hospitality industries. Highly recognized in the spa and hospitality fields, Aspen Spa Management provides international expertise and state-of-the-art services to spas that redefine the standards of the industry. Ms. Glover was raised in Santa Barbara, California and has always been passionate about the spa and wellness industries. She began her professional spa career with Aspen Spa Management as an apprentice to Mr. Andrews-Sudre, learning the fundamental aspects of spa consulting with a focus on the technical side of spa operations. She spent two years working as an international trainer for Aspen Spa Management helping hire and train staff for project openings around the world. She then became involved in the design department where she was able to apply her design skills to assist in conceptualization, menu creation, space planning, architectural and engineering specifications, equipment and product sourcing. Moving into management in 2006, Ms. Glover was promoted to Vice President and in 2007, she became the owner and CEO with Mr. Andrews-Sudre assuming the role of Senior Advisor. Ms. Glover has participated in the creation of many spa projects around the globe; ranging from large destination, resort, hotel, medical and club spas in the Americas, Africa, Asia, Europe and the Middle East. As one of the youngest CEO's in the spa industry, with over twelve years of “hands on” experience, she brings a youthful, dynamic, “think outside of the box” perspective to the industry at large. Ms. Glover is one of the few individuals in the spa industry who has international expertise in all facets of spa development and represents and embodies the image of the spa industry. Because she began her career in the spa industry and did not cross over from the fitness industry, she has an authentic understanding of the international spa and wellness industry. Ms. Glover travels the world frequently and speaks regularly at many of the top level international trade shows and professional spa conferences. She is a frequent contributor to various media outlets and industry publications; writing articles and offering her expertise in the spa and wellness arena. Ms. Glover brings a holistic vision to the spa industry and has the unique ability to balance cultural

Ms. Glover can be contacted at 954-229-8353 or leslie@aspenspamanagement.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.