Editorial Board   Guest Author

Mr. Halfmann

Keith Halfmann

Vice President of Operations, Marcus Hotels

Keith Halfmann is vice president of operations for Marcus Hotels & Resorts. Mr. Halfmann oversees the day-to-day operational responsibilities for several hotels in the Marcus Hotels & Resorts portfolio including the Hilton Madison, Wis.; Sheraton Madison, Wis.; Sheraton Clayton Plaza Hotel, St. Louis, Mo.; Hilton Garden Inn, Houston, Texas; Bloomington Hilton, Bloomington, Minn.; Crowne Plaza - Northstar, Minneapolis, Minn. and the Westin Columbus, Columbus, Ohio.

Mr. Halfmann is responsible for managing revenues, sales, financial performance, guest satisfaction and operational excellence for each hotel, as well as managing product and service quality standards for a variety of hotel brands. He also remains involved with the operation of the Mason Street Grill restaurant located in the Pfister Hotel in Milwaukee, Wis., which he successfully opened in 2006.

Mr. Halfmann has been with Marcus Hotels & Resorts for 12 years and has previously had a key role in developing the company's food and beverage operations. He served as director of food and beverage at the Pfister Hotel where he concepted and opened Celia, a four-star restaurant, and Blu, a nationally-recognized cocktail lounge.

Mr. Halfmann served as assistant general manager of the Hilton Milwaukee, where he concepted and opened the Milwaukee ChopHouse - one of the city's top rated steakhouses. He also served as director of operations at the Grand Geneva Resort & Spa in Lake Geneva, Wis., where he implemented strategic revenue and profit contingencies and successfully re-concepted the restaurants, spa, ski chalet, retail areas and public space.

More recently, he served as general manager of the Pfister Hotel, where he led a $20 million renovation of the hotel, including guest rooms, lobby areas, the WELL Spa and the Mason Street Grill. Prior to joining Marcus Hotels & Resorts, Mr. Halfmann worked at the Copper Mountain Resort, an Intrawest Resort in Copper Mountain, Colo. where he served on the repositioning and branding team after Intrawest purchased the resort from its previous owner. He also worked at Wyndham Hotels & Resorts in several food and beverage roles.

In addition to his work at Marcus Hotels & Resorts, Mr. Halfmann serves as a member of the Board of Directors for Feed My Sheep and sits on the Waukesha County Technical College Student Advisory Board. He is also a member of the Wisconsin Restaurant Association (WRA) and is involved with the United Performing Arts Fund Emerging Leaders organization. In his free time, he enjoys endurance training, triathlons and in 2010 successfully completed the Ford Ironman Wisconsin in Madison, Wis.

Mr. Halfmann can be contacted at 414-905-1200 or keithhalfmann@marcushotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.