Editorial Board   Guest Author

Mr. Roman

Anthony C. Roman

CEO, Roman & Associates

Anthony C. Roman is CEO of Roman and Associates, a global insurance and corporate investigation, risk management, and security consulting firm. He is a frequent contributor to CNN, MSNBC, CNN International, Associated Press, New York Times, Crain's New York Business, and New York Newsday. He is the software designer of WEB TRAC, a claims, legal, risk management and security intelligent software program. You can follow him @RomanSearch.com, Twitter and Facebook. He may be reached at aroman@romansearch.com. Mr. Roman has performed investigations throughout the United States, Europe, the Caribbean, South America and Chile. He has 35 years investigating criminal, corporate, insurance fraud and technical cases. The Roman & Associates management team is comprised of attorney investigators, former United States Justice Department special agents and former investigative journalists. Early in his career Mr. Roman was a member of the executive protection team for Harry and Leona Helmsley. His responsibilities for the Helmsley-Spear Corporation also included securing residential and corporate facilities, investigating major boutique hotel and corporate thefts, and internal malfeasance. Mr. Roman has worked for the insurance industry specializing in technical investigation which includes such areas as medical malpractice, environmental pollution and construction defects. He has also conducted major studies of metropolitan hospitals medical/surgical policies and procedures, uncovering and correcting deficiencies, which were likely to lead to medical/surgical incidents resulting in malpractice litigation. Mr. Roman has specialized in investigating multimillion dollar commercial burglaries including major art thefts, high value warehouse inventory burglaries and corporate internal malfeasance. He works to design policy and procedures for companies in the Fortune 500 group to deter organized crime infiltration of executive level positions. Other services that his company provides include high level security system audits, liability risk management, premise anti-theft measures and devising tractor trailer anti-hijacking procedures. In addition, he is a qualified commercial corporate pilot and flight instructor. Mr. Roman is a prolific inventor and is in the process of patenting five inventions including a software driven life-saving device and an anti-kidnapping device. He has been an Adjunct Instructor at the State University of NY Aerospace Department and is a former Human Rights Commissioner.

Mr. Roman can be contacted at aroman@romansearch.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.