Editorial Board   Guest Author

Mr. Callaghan

Chad Callaghan

Principal, Premises Liability Consultants

Chad Callaghan is the Principal for Premises Liability Consultants, a sole proprietorship that provides consulting services and litigation support to commercial facilities and law firms. He also serves as the Safety & Security Consultant to the American Hotel & Lodging Association. He is formerly the Vice-President of Global Safety & Security - Americas for Marriott International, having had responsibility for the safety and security for all Marriott businesses and brands in the U.S., Latin America and the Caribbean. He has served the loss prevention profession for 37 years and Marriott International for 35 years. Mr. Callaghan currently serves on the Board of Directors for ASIS International and is a member of the Council on Litigation Management and the CSO Roundtable. He was recently named to the Henley-Putnam University Strategic Security & Protection Management Program's Advisory Board. In the past, he has served as the Chair of the Lodging Sector for the Department of Homeland Security Commercial Facilities Coordinating Council, Co-Chair of the ASIS Guidelines and Standards Commission, Chairman of the American Hotel & Lodging Association Loss Prevention Committee and the Security Planning Councils for the Atlanta and Salt Lake Olympic Games. Mr. Callaghan has been a Certified Protection Professional (CPP) since 1984, a Certified Lodging Security Director (CLSD) since 1999, and attained the Certified Security Consultant (CSC) designation in 2006. In 2001, Mr. Callaghan received the Raymond C. Ellis Award for Outstanding Contributions to the Hospitality Industry and, in 2002, received the Presidential Award of Merit, both from ASIS International. In 2007, he was recognized as one of the “Top 25 Most Influential People in the Security Industry” by Security Magazine. In 2008, Mr. Callaghan was awarded the “Lifetime Achievement Award” from Hospitality Lawyer.com. Mr. Callaghan has authored several articles on safety and security in the lodging industry and contributed to the reference book Security Business Practices. Additionally, he currently serves on the Editorial Advisory Board for Corporate Security and Hospitality Law publications. He has been a guest lecturer at the University of Houston, Cornell University, Georgia State University and Delaware State University. A native of Atlanta, Georgia, Mr. Callaghan received a BA degree in Communications from the University of South Florida in 1974 and did graduate work at Georgia State University. He has a wife and two sons and resides in Atlanta, Ga.

Mr. Callaghan can be contacted at 301-380-6894 or chad.callaghan@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.