Editorial Board   Guest Author

Mr. Suggs

Jim Suggs

Associate Vice President, CallisonRTKL

Jim Suggs began his architectural career in 1978. He has amassed extensive experience in architectural design, interior design, historic preservation and master planning for private and public, commercial and institutional clients. His experience includes substantial work in the design and planning of courtrooms and courthouses including federal and county facilities, both newly built and historical properties. Highlights include the restoration of the 120 year old Bexar County Courthouse in San Antonio, Texas incorporating cutting-edge courtroom technology while preserving the historical integrity of the interior, the design of courtroom facilities dedicated to child and family law as well as the St. Mary's University Moot Court Facility. Another area of expertise is in the planning and design of video, television and audio production facilities. Highlights include the design of Maverick Video Production Company headquarters including a full sound stage and two television studios as well as various university Radio/Television & Film facilities. But, Mr. Suggs' true passion, the planning and design of hotels has developed over the last 15 years. His work has included everything from roll-out programs for limited-service hotels, renovations, historic adaptive use, full service and upscale boutique properties. Highlights include full-service, independent high-rise boutique hotels in San Antonio, Texas and San Jose, California as well as Westin and Sheraton resorts in Maryland and the Bahamas respectively. Since joining RTKL in 2007 Mr. Suggs' experience has been focused on large scale hospitality and mixed-use projects expanding his expertise in the planning of hotels and hotel-driven environments. Recent projects include expansion of the Omaha Hilton Convention Center hotel, Lone Star Court (a boutique property) in Austin, TX and the Hyatt Regency Tysons Corner in Tysons Corner, VA.

Please visit www.rtkl.com for more information.

Mr. Suggs can be contacted at 214-468-7698 or jsuggs@RTKL.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.