Editorial Board   Guest Author

Mr. Kmiec

Jeff Kmiec

President & Managing Director, The Greenbrier

Jeff Kmiec joined The Greenbrier in August 2009 as vice president of sales and marketing and was quickly promoted to vice president and managing director by resort owner Jim Justice. In 2010, Mr. Kmiec led the resort's team through events such as the grand opening of the Casino Club and the inaugural Greenbrier Classic. Also under his leadership, The Greenbrier's social and group bookings have set all-time records and continue to grow. Mr. Justice promoted Mr. Kmiec to president and managing director in January 2011. A resident of White Sulphur Springs, West Virginia, Mr. Kmiec is active in numerous industry associations. A member of the board of directors for the West Virginia Hospitality & Travel Association, he is also the Lodging Division President and AHLA Board Representative. He is also on the board of directors for the Greenbrier County Airport Authority and Greenbrier County Convention and Visitors Bureau. Prior to The Greenbrier, Mr. Kmiec was the resort director of sales and marketing for Sawgrass Golf Resort & Spa where he was responsible for the redevelopment, repositioning and implementation of the sales, marketing and public relations efforts. A hospitality sales and marketing veteran, Mr. Kmiec has also served as vice president of sales and marketing for Nemacolin Woodlands Resort as well as its parent company, 84 Lumber. Mr. Kmiec's leadership of the group sales efforts at both Sawgrass and Nemacolin resulted in resort sales records. Sawgrass and Nemacolin also provided him with extensive experience with PGA TOUR events, particularly the 84 Lumber Classic, and have been integral in his leadership of The Greenbrier Classic, a PGA TOUR, FedExCup event.

Mr. Kmiec can be contacted at 304-536-7857 or jeff_kmiec@greenbrier.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.