Editorial Board   Guest Author

Mr. Van Emmenes

Michael Van Emmenes

Director, Food & Beverage, Landsdowne Resort

Born in South Africa, with a passion for food/beverage, service and travel, Michael Van Emmenes left his country and jumped on cruise ships to travel gain exposure to various cultures, customs and people. He was very fortunate enough to travel through Alaska, the Caribbean, Mexico, and the Mediterranean. All ports of call offering him new insight into various foods, beverages and service levels. Post cruise ships, Mr. Van Emmenes knew the importance of an education and attended the Swiss Hotel Management School in Caux, Switzerland - studying Hotel Management with a specialty in Events. While attending college he was fortunate enough to land internships at the prestigious Lausanne Palace in Switzerland and then at the One&Only Royal Mirage in Dubai (part of the Kerzner Collection). After graduating Mr. Van Emmenes secured a position at the Hilton Atlanta where he honed his service skills; while working there he had opportunities to travel and assist various sister properties (including opening of the Hilton Fort Lauderdale Beach Resort). After 3 years in Atlanta Mr. Van Emmenes received a promotion and moved to Chicago where he worked at the historic Palmer House Hilton; assisting the hotel through the $200m renovation of the hotel and creating the hotels new concept restaurant and bar. Mr. Van Emmenes was then asked to join the opening team at the Hilton Orlando Convention Center. The hotel won the Connie Award for best service within the company - an accomplishment he believes is from the execution of hiring the right team for the perfect job. Mr. Van Emmenes has now settled down in Northern Virginia at Lansdowne Resort as Director of Food and Beverage and hopes to bring his service culture, personality and passion for the industry to his new found home.

Mr. Van Emmenes can be contacted at 703-858-2107 or mvanemmenes@benchmarkmanagement.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.