Editorial Board   Guest Author

Mr. Hudak

Richard Hudak

Managing Partner, Resort Security International

Richard G. Hudak, Managing Partner, Resort Security International, graduated from Harvard University (BA) and later earned Masters Degree in Criminal Justice from InterAmerican School of Law in San Juan, Puerto Rico. From 1967 to 1970, Mr. Hudak served as an Officer in the United States Marine Corps and was decorated for his actions in combat during the Vietnam War. Following military service, Mr. Hudak was appointed as a Special Agent in the Federal Bureau of Investigation and was assigned to several offices during his 11 year career investigating criminal matters, conducting background checks on presidential appointments, and working counter-espionage and counter-terrorism cases. Mr. Hudak's corporate career includes cross-industry experience as Director of Corporate Security positions in banking (Mbank, Dallas, TX); hotels ( ITT Sheraton Corporation—500 hotels in 64 countries) and most recently with Loews Corporation (a holding company comprised of Loews Hotels, Bulova Watch Corporation, CNA Insurance, Lorillard Tobacco, Diamond Offshore Drilling, Texas Gas, Gulf South). In addition, Mr. Hudak has been employed as an International Security Consultant with Ackerman and Palumbo, Risk Management Group, and with Resort Security International, a company that he incorporated in Delray Beach, Florida. As an Adjunct Professor, he taught Master's level security management courses at John Jay University, NYC and has lectured at NYU, George Washington University, and at the Hotel Management School in Lausanne, Switzerland. In his current capacity as Managing Partner, Resort Security Consulting Inc. (RSC), Mr. Hudak provides security expert witness testimony and litigation support for several national law firms. RSC also works with architects and developers during construction of new resorts and hotels to create a practical and cost effective approach to security. RSC conducts security surveys and audits, and provides consultation for existing hotels and resorts, marinas, golf clubs, equestrian and ski operations to ensure that they have reasonable protection and safeguards in place. Finally, RSC provides valuable security expertise to selected vendors of security equipment, technology and services. Mr. Hudak sits on the Board of Directors for Safemark Systems, Inc., IdentityTheft911 and the Board of Advisors for I-OnAsia. He is an active member of ASIS, Society of Former Special Agents of the FBI, VFW, American Legion, Harvard Clubs of NYC and Palm Beach, and the Harvard Varsity Club, and is a past member of ISMA, IBSA and the AHLA Security Committee. Mr. Hudak has authored numerous published articles regarding contemporary issues in security management and has appeared on both radio and television programs. Mr. Hudak was featured on the cover of Security Magazine, January, 2007 edition.

Mr. Hudak can be contacted at 516-381-5252 or hudak@resortsecurity.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.