Editorial Board   Guest Author

Mr. Robinson

Bernard Robinson

Director of Security Services, St. Regis Atlanta

Bernard Robinson is currently the Director of Security Services at the St. Regis Atlanta-Buckhead. He has extensive industry knowledge encompassing Safety, Security, Asset Protection, and Risk Management. He has spearheaded operations on property-level oversight of security and loss prevention operations, regional program responsibility for multiple accounts and/or locations, as well, instrumental regarding corporate level program conceptualization, planning, training and implementation. Mr. Robinson is a dynamic, results-oriented executive possessing 25 years of security and safety industry knowledge. Mr. Robinson has 15 years in hospitality in luxury brands including The Ritz Carlton and The St. Regis. His expertise also includes 10 years in law enforcement including investigation and emergency response team (SWAT) specialty. Additionally, Mr. Robinson has broad knowledge of OSHA regulations as well as Six Sigma Green Belt training and certification. Mr. Robinson contributes to the security industry through consulting/advising small businesses and communities through safety training and media dialogue promoting proactive security measures. He is consistently working with industry, local, state and federal agencies in situational awareness, emergency preparedness and technological advancements in security tools (e.g. key access and biometric systems). Mr. Robinson believes in staying informed with newest and latest security technologies and how its application can help daily operations in asset protection, physical security and crime prevention. Mr. Robinson holds a Bachelor's degree in Journalism concentration in Public Relations and Criminal Justice as well as an MBA in Global Business with focus in applications of Human Resources and cultural adaptation in Trans-National corporations.

Mr. Robinson can be contacted at 404-563-7901 or bernard.robinson@stregis.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.