Editorial Board   Guest Author

Mr. Manetti

Maurizio Manetti

Director of Risk Management, Swissotel Chicago

Maurizio Manetti is the Director of Risk Management for Swissotel Chicago. Since August 2010, Mr. Manetti has been in charge of the hotel's safety and security. His main responsibilities include establishing policies and procedures for the protection of the staff, guests, proprietary information, and physical assets. Furthermore, he develops and executes the hotel's crisis management program. This includes the deployment of state-of-the-art technology solutions and innovated security management techniques to safeguard all assets. As a result of his career experiences, Mr. Manetti is trained and skilled in high-risk, high-priority situations. Before college, Mr. Manetti joined Italy's Navy and served in the Navy Special Forces for two years advancing to Sailor 1st Class. After his time in the military, Mr. Manetti set his goals high and earned a Bachelors of Science Degree in both Engineering and Law/Criminal Justice from the University of Florence and University of Rome, respectively. Even more, he is a polyglot; his fluent languages include: English, Italian, Spanish and French. His education and military training provided a core foundation for his profession. Mr. Manetti has had an illustrious career in Italy and the United States. In Italy, Mr. Manetti was a Police Captain/Commander for the Italy State Police in Rome/Florence Italy. He oversaw the security for Florence International Airport, major sporting venues and led investigations among other things. Moreover, he specializes in organized crime, terrorism and drug enforcement. Since moving to the United States, Mr. Manetti has held several positions in risk management such as College Football Hall of Fame, Prada U.S.A and Sofitel Chicago. In addition to his many successes, he also serves as a member of the FBI Infragard, ASIS International, and the Chicago Special Agents Association among others. Mr. Manetti brings a wealth of knowledge and experience to Swissotel Chicago.

Mr. Manetti can be contacted at 312-268-8110 or maurizio.manetti@swissotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.