Editorial Board   Guest Author

Mr. McIndoe

Bruce McIndoe

President, iJet Intelligent Risk Systems

Bruce McIndoe is President of iJET, a 3i-MIND Company. An iJET founder, Bruce has been the key contributor to the company's strategic growth, securing its position as a leader in business resiliency with the development of the Worldcue® Global Control Center. Under Mr. McIndoe's leadership, iJET has grown from a start-up to an established global provider of travel risk management services for more than 500 organizations in the public and private sectors. With many years of experience in intelligence operations and information technology, Mr. McIndoe is a seasoned expert in travel security, intelligence and risk management. He has more than 30 years of experience in the planning, design, development and deployment of a number of large, world-wide intelligence and risk-management systems. He is also involved in the integration of Internet technology and application integration frameworks to support group work throughout the enterprise. Prior to joining iJET, Mr. McIndoe was the founder and CEO of CSSi, an Inc. 500 and four-time Washington Technology FAST 50 company that developed intelligence collection and processing systems for various national intelligence organizations. In addition, he was one of the lead architects for the one of the most productive intelligence programs in the National Security Agency's history. He was also a major contributor to the Future Signals Intelligence (SIGINT) Systems Architecture Program and several major Communications Security (COMSEC) programs. Mr. McIndoe holds a Master of Science degree in computer science from Johns Hopkins University and is a trustee of Allegheny College, where he received his Bachelor of Science in physics. He has been cited as a travel security expert on NBC Nightly News and MSNBC and was recently recognized as one of the "Top 25 Most Influential People in the Travel Industry" by Business Travel News. He is an active speaker at conferences and for industry groups such as GBTA, ACTE and NBTA and is an Associate Professor at the University of Maryland University College teaching intelligence related courses.

Mr. McIndoe can be contacted at 410-573-3860 or bruce@ijet.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.