Editorial Board   Guest Author

Ms. Keyser-Squires

Julie Keyser-Squires

CEO, Softscribe Inc.

Julie Keyser-Squires is CEO of Softscribe Inc., a human oriented sales messaging corporation that helps technology companies targeting the hospitality and related markets shorten the sales cycle and find customers faster. There is a true visionary quality to Julie that energizes her work and empowers her professional clientele. Niched within a core Internet expertise of high technology communications, she seamlessly blends her expertise in public relations, content marketing, social media, and SEO. Always in alignment with her natural strengths and wellness, she is a results-oriented, relationship-driven executive who brings out the best in her team and those she serves. Knowing that healthy starts are pivotal in life, Ms. Squires' commitment to excellence and discipline finds its point of origin in classical ballet, the most methodical style of the genre, which she began studying and performing at age 4. Ballet fueled an artistic temperament and gave her a vehicle of expression through which her creativity blossomed. After college, Ms. Squires worked for the Pasadena Star News writing classified ads, theater and dance reviews and amassed an impressive written portfolio. After a turn at the Pasadena Art Center College of Design, she realized her forte was in writing and set her sights on the traditional public relations field. Since 1999, Ms. Squires has achieved extraordinary results in PR, SEO, content marketing and social media marketing. A self-proclaimed “visionary thinker” who knows her competencies, her gift of forecasting market trends and customizing programs accordingly is her great differentiator. “I can work 18 months to 3 years ahead of mainstream thought,” she claims. Ms. Squires cites Softscribe's early deployment of keyword optimization, buyer persona marketing and social media strategies as “leading edge.” At the heart of her mission in business is a deep relationship orientation and dedication to helping her clients achieve their sales goals. Ms. Squires also embraces wellness principles and draws energy from positive, innovative people. “We have to be at our best to give our best.”

Ms. Keyser-Squires can be contacted at 404-256-5512 or julie@softscribeinc.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.