Editorial Board   Guest Author

Ms. Keyser-Squires

Julie Keyser-Squires

CEO, Softscribe Inc.

Julie Keyser-Squires is CEO of Softscribe Inc., a human oriented sales messaging corporation that helps technology companies targeting the hospitality and related markets shorten the sales cycle and find customers faster. There is a true visionary quality to Julie that energizes her work and empowers her professional clientele. Niched within a core Internet expertise of high technology communications, she seamlessly blends her expertise in public relations, content marketing, social media, and SEO. Always in alignment with her natural strengths and wellness, she is a results-oriented, relationship-driven executive who brings out the best in her team and those she serves. Knowing that healthy starts are pivotal in life, Ms. Squires' commitment to excellence and discipline finds its point of origin in classical ballet, the most methodical style of the genre, which she began studying and performing at age 4. Ballet fueled an artistic temperament and gave her a vehicle of expression through which her creativity blossomed. After college, Ms. Squires worked for the Pasadena Star News writing classified ads, theater and dance reviews and amassed an impressive written portfolio. After a turn at the Pasadena Art Center College of Design, she realized her forte was in writing and set her sights on the traditional public relations field. Since 1999, Ms. Squires has achieved extraordinary results in PR, SEO, content marketing and social media marketing. A self-proclaimed “visionary thinker” who knows her competencies, her gift of forecasting market trends and customizing programs accordingly is her great differentiator. “I can work 18 months to 3 years ahead of mainstream thought,” she claims. Ms. Squires cites Softscribe's early deployment of keyword optimization, buyer persona marketing and social media strategies as “leading edge.” At the heart of her mission in business is a deep relationship orientation and dedication to helping her clients achieve their sales goals. Ms. Squires also embraces wellness principles and draws energy from positive, innovative people. “We have to be at our best to give our best.”

Ms. Keyser-Squires can be contacted at 404-256-5512 or julie@softscribeinc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.