Editorial Board   Guest Author

Mr. Aldridge

Gabe Aldridge

Founding Member, The SUPERGROUP

Gabe Aldridge is an interactive visionary, futurist, entertainer, and co-founder of The SUPERGROUP, an award winning agency that specializes in using technology to draw an audience and generate buzz - something they call interactive attractions. Clients include Disney, Coca-Cola, Johnson & Johnson, Kimberly-Clark, The Weather Channel, and the U.S. State Department. Mr. Aldridge's career began in 1994 in the enhanced CD and high-end multi-media software spaces. A video and technology aficionado, Mr. Aldridge designed projects for musicians and bands such as Chris Cornell, Sonic Youth, No Doubt, Blues Traveler and Weezer. While his work early on in his career forced him to be behind the camera, in a studio, or at a computer, his responsibilities with The SUPERGROUP are much less isolating. Considered "the face" of The SUPERGROUP, Mr. Aldridge not only oversees the agency's design department, but also spearheads the company's business development initiatives. Drawing on his diverse interests, design capabilities, business sense, and knowledge of the web, he is responsible for making sure potential clients become long-standing SUPERGROUP friends. Mr. Aldridge and The SUPERGROUP have been featured in The Wall Street Journal, The New York Times, Entrepreneur, the Atlanta Journal & Constitution, MSNBC.com, The Modesto Bee, The Atlantan, Communication Arts, Adweek, Promo Magazine, and HOW Magazine. Twitter: twitter.com/themonolith LinkedIn: linkedin.com/in/gabealdridge About The SUPERGROUP (www.theSUPERGROUP.com) - The SUPERGROUP can best be defined as talented creators of interactive attractions. While not limited to, the agency specializes in creatively executed digital, social media, web development, SEO, viral marketing, and events solutions. Founded in 2002, TSG has become a recognized leader in the creative industry, and one of Atlanta's most unique and talked about design firms. An interdisciplinary creative agency, their creations have been experienced by tens of millions of people. Clients include Disney, Kimberly Clarke, The U.S. State Department, The Weather Channel, AOL / Time Warner, Coca-Cola, and Johnson & Johnson.

Mr. Aldridge can be contacted at 404-835-6922 or gabe.aldridge@thesupergroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.