Editorial Board   Guest Author

Mr. Aldridge

Gabe Aldridge

Founding Member, The SUPERGROUP

Gabe Aldridge is an interactive visionary, futurist, entertainer, and co-founder of The SUPERGROUP, an award winning agency that specializes in using technology to draw an audience and generate buzz - something they call interactive attractions. Clients include Disney, Coca-Cola, Johnson & Johnson, Kimberly-Clark, The Weather Channel, and the U.S. State Department. Mr. Aldridge's career began in 1994 in the enhanced CD and high-end multi-media software spaces. A video and technology aficionado, Mr. Aldridge designed projects for musicians and bands such as Chris Cornell, Sonic Youth, No Doubt, Blues Traveler and Weezer. While his work early on in his career forced him to be behind the camera, in a studio, or at a computer, his responsibilities with The SUPERGROUP are much less isolating. Considered "the face" of The SUPERGROUP, Mr. Aldridge not only oversees the agency's design department, but also spearheads the company's business development initiatives. Drawing on his diverse interests, design capabilities, business sense, and knowledge of the web, he is responsible for making sure potential clients become long-standing SUPERGROUP friends. Mr. Aldridge and The SUPERGROUP have been featured in The Wall Street Journal, The New York Times, Entrepreneur, the Atlanta Journal & Constitution, MSNBC.com, The Modesto Bee, The Atlantan, Communication Arts, Adweek, Promo Magazine, and HOW Magazine. Twitter: twitter.com/themonolith LinkedIn: linkedin.com/in/gabealdridge About The SUPERGROUP (www.theSUPERGROUP.com) - The SUPERGROUP can best be defined as talented creators of interactive attractions. While not limited to, the agency specializes in creatively executed digital, social media, web development, SEO, viral marketing, and events solutions. Founded in 2002, TSG has become a recognized leader in the creative industry, and one of Atlanta's most unique and talked about design firms. An interdisciplinary creative agency, their creations have been experienced by tens of millions of people. Clients include Disney, Kimberly Clarke, The U.S. State Department, The Weather Channel, AOL / Time Warner, Coca-Cola, and Johnson & Johnson.

Mr. Aldridge can be contacted at 404-835-6922 or gabe.aldridge@thesupergroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.