Editorial Board   Guest Author

Mr. Aldridge

Gabe Aldridge

Founding Member, The SUPERGROUP

Gabe Aldridge is an interactive visionary, futurist, entertainer, and co-founder of The SUPERGROUP, an award winning agency that specializes in using technology to draw an audience and generate buzz - something they call interactive attractions. Clients include Disney, Coca-Cola, Johnson & Johnson, Kimberly-Clark, The Weather Channel, and the U.S. State Department. Mr. Aldridge's career began in 1994 in the enhanced CD and high-end multi-media software spaces. A video and technology aficionado, Mr. Aldridge designed projects for musicians and bands such as Chris Cornell, Sonic Youth, No Doubt, Blues Traveler and Weezer. While his work early on in his career forced him to be behind the camera, in a studio, or at a computer, his responsibilities with The SUPERGROUP are much less isolating. Considered "the face" of The SUPERGROUP, Mr. Aldridge not only oversees the agency's design department, but also spearheads the company's business development initiatives. Drawing on his diverse interests, design capabilities, business sense, and knowledge of the web, he is responsible for making sure potential clients become long-standing SUPERGROUP friends. Mr. Aldridge and The SUPERGROUP have been featured in The Wall Street Journal, The New York Times, Entrepreneur, the Atlanta Journal & Constitution, MSNBC.com, The Modesto Bee, The Atlantan, Communication Arts, Adweek, Promo Magazine, and HOW Magazine. Twitter: twitter.com/themonolith LinkedIn: linkedin.com/in/gabealdridge About The SUPERGROUP (www.theSUPERGROUP.com) - The SUPERGROUP can best be defined as talented creators of interactive attractions. While not limited to, the agency specializes in creatively executed digital, social media, web development, SEO, viral marketing, and events solutions. Founded in 2002, TSG has become a recognized leader in the creative industry, and one of Atlanta's most unique and talked about design firms. An interdisciplinary creative agency, their creations have been experienced by tens of millions of people. Clients include Disney, Kimberly Clarke, The U.S. State Department, The Weather Channel, AOL / Time Warner, Coca-Cola, and Johnson & Johnson.

Mr. Aldridge can be contacted at 404-835-6922 or gabe.aldridge@thesupergroup.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.