Editorial Board   Guest Author

Ms. Riesenhuber

Darci Riesenhuber

Director of Brand Culture & Internal Communications, Embassy Suites Hotels

Darci Riesenhuber joined Hilton Worldwide in August, 2011, assuming the role of director, brand culture and communication, for the Embassy Suites Hotels brand. In this capacity, she ensures that all components of the Embassy Suites brand's hotel-level training and communications effectively deliver and instill the brand's key philosophies, values and the Embassy Make A Difference culture. She leads development and implementation of all brand communication to hotels, reward & recognition efforts and manages all brand conferences. Ms. Riesenhuber's current focus is on developing an interactive, online community for hotel-level employees to share ideas and best practices. She is also working on a new team member orientation training program and developing a leadership mentoring program. Ms. Riesenhuber has provided consulting and coaching to leaders in a variety of industries including hospitality, healthcare, financial, legal and manufacturing. Her past clients include UPS, where she brought a renewed sense of ownership, passion and creativity to a company-wide, internal sales initiative that generated a return on investment in excess of $3.7 million within one year as a result of a grassroots employee engagement effort. Ms. Riesenhuber was also an organizational performance consultant and trainer for InterContinental Hotels Group (IHG). While there, she partnered with brand managers to design training and human resources strategies that ensured adoption and execution of their unique brand promises and personalities. She was also instrumental in creating the culture and customer service model for the launch of Hotel indigo, IHG's first lifestyle hotel brand. As a facilitator, she has engaged, inspired and guided leaders of profit and non-profit organizations to develop & communicate business strategies that give their stakeholders meaning and purpose. As a coach, she has helped individuals maximize their potential by clarifying their aspirations, discovering their passion and realizing their goals, both professionally and personally. From an early age Ms. Riesenhuber learned to understand and appreciate different cultures. As a Navy “Brat” who was uprooted often during childhood, she gained a knack for adapting quickly to new situations. She is drawn to understanding what makes people “tick” and believes that while we are all unique, we share a fundamental need to belong, feel appreciated and to do work that matters. This philosophy informs her work. Ms. Riesenhuber earned her BS at University of North Carolina and holds an MA in Organziational Management from the University of Phoenix. She also holds various training certifications, including Achieve Global, and is a Certified Corporate Coach. She loves animals, the outdoors and singing aloud while driving her Mini Cooper convertible.

Ms. Riesenhuber can be contacted at 703-883-5490 or darci.riesenhuber@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.