Editorial Board   Guest Author

Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Ms. Gutman has worked with independent hotelier Henry Kallan for over 17 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at the Library Hotel Collection including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique Library Hotel Collection guest experience which makes success in everything else possible. Ms. Gutman is a regularly featured speaker at hospitality conferences including HSMAI events and TripAdvisor's Master Classes and webinars among others as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the all Library Hotel Collection properties maintaining a top 10 position in their cities on TripAdvisor for over a decade, and at one point all four Library Hotel Collection NYC properties in the top four spots on TripAdvisor simultaneously, an achievement that has yet to be matched by any other hotel group. Thanks to the company's “Service is Marketing” approach, in 2017 the Aria Hotel Budapest was awarded the ultimate recognition as the #1 Hotel in the World on the TripAdvisor Traveler's Choice Awards. The Library Hotel Collection has also been recognized year after having the highest guest satisfaction rating in the world but the Luxury Brand Report prepared by ReviewPro, outshining even the most well known luxury hotel brands. The consistent level of enthusiastic reviews and top ranking over the years on review sites like TripAdvisor has had a powerful impact on demand generation for the hotels, resulting in successful sales without the typical need for traditional advertising. HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association's New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. Ms. Gutman and the Aria Hotel Budapest Team were also presented a 2017 Gold “Service Pledge” Award from HSMAI's European Region for their work in Reputation Cultivation. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years. Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston.

Ms. Gutman can be contacted at 212-201-1153 or adele@libraryhotelcollection.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.