Editorial Board   Guest Author

Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Ms. Gutman has worked with independent hotelier Henry Kallan for over 17 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at the Library Hotel Collection including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique Library Hotel Collection guest experience which makes success in everything else possible. Ms. Gutman is a regularly featured speaker at hospitality conferences including HSMAI events and TripAdvisor's Master Classes and webinars among others as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the all Library Hotel Collection properties maintaining a top 10 position in their cities on TripAdvisor for over a decade, and at one point all four Library Hotel Collection NYC properties in the top four spots on TripAdvisor simultaneously, an achievement that has yet to be matched by any other hotel group. Thanks to the company's “Service is Marketing” approach, in 2017 the Aria Hotel Budapest was awarded the ultimate recognition as the #1 Hotel in the World on the TripAdvisor Traveler's Choice Awards. The Library Hotel Collection has also been recognized year after having the highest guest satisfaction rating in the world but the Luxury Brand Report prepared by ReviewPro, outshining even the most well known luxury hotel brands. The consistent level of enthusiastic reviews and top ranking over the years on review sites like TripAdvisor has had a powerful impact on demand generation for the hotels, resulting in successful sales without the typical need for traditional advertising. HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association's New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. Ms. Gutman and the Aria Hotel Budapest Team were also presented a 2017 Gold “Service Pledge” Award from HSMAI's European Region for their work in Reputation Cultivation. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years. Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston.

Ms. Gutman can be contacted at 212-201-1153 or adele@libraryhotelcollection.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.