Editorial Board   Guest Author

Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Ms. Gutman has worked with independent hotelier Henry Kallan for over 17 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at the Library Hotel Collection including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique Library Hotel Collection guest experience which makes success in everything else possible. Ms. Gutman is a regularly featured speaker at hospitality conferences including HSMAI events and TripAdvisor's Master Classes and webinars among others as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the all Library Hotel Collection properties maintaining a top 10 position in their cities on TripAdvisor for over a decade, and at one point all four Library Hotel Collection NYC properties in the top four spots on TripAdvisor simultaneously, an achievement that has yet to be matched by any other hotel group. Thanks to the company's “Service is Marketing” approach, in 2017 the Aria Hotel Budapest was awarded the ultimate recognition as the #1 Hotel in the World on the TripAdvisor Traveler's Choice Awards. The Library Hotel Collection has also been recognized year after having the highest guest satisfaction rating in the world but the Luxury Brand Report prepared by ReviewPro, outshining even the most well known luxury hotel brands. The consistent level of enthusiastic reviews and top ranking over the years on review sites like TripAdvisor has had a powerful impact on demand generation for the hotels, resulting in successful sales without the typical need for traditional advertising. HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association's New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. Ms. Gutman and the Aria Hotel Budapest Team were also presented a 2017 Gold “Service Pledge” Award from HSMAI's European Region for their work in Reputation Cultivation. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years. Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston.

Ms. Gutman can be contacted at 212-201-1153 or adele@libraryhotelcollection.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.