Editorial Board   Guest Author

Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Ms. Gutman has worked with independent hotelier Henry Kallan for over 17 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at the Library Hotel Collection including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique Library Hotel Collection guest experience which makes success in everything else possible. Ms. Gutman is a regularly featured speaker at hospitality conferences including HSMAI events and TripAdvisor's Master Classes and webinars among others as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the all Library Hotel Collection properties maintaining a top 10 position in their cities on TripAdvisor for over a decade, and at one point all four Library Hotel Collection NYC properties in the top four spots on TripAdvisor simultaneously, an achievement that has yet to be matched by any other hotel group. Thanks to the company's “Service is Marketing” approach, in 2017 the Aria Hotel Budapest was awarded the ultimate recognition as the #1 Hotel in the World on the TripAdvisor Traveler's Choice Awards. The Library Hotel Collection has also been recognized year after having the highest guest satisfaction rating in the world but the Luxury Brand Report prepared by ReviewPro, outshining even the most well known luxury hotel brands. The consistent level of enthusiastic reviews and top ranking over the years on review sites like TripAdvisor has had a powerful impact on demand generation for the hotels, resulting in successful sales without the typical need for traditional advertising. HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association's New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. Ms. Gutman and the Aria Hotel Budapest Team were also presented a 2017 Gold “Service Pledge” Award from HSMAI's European Region for their work in Reputation Cultivation. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years. Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston.

Ms. Gutman can be contacted at 212-201-1153 or adele@libraryhotelcollection.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.