Editorial Board   Guest Author

Mr. Patterson

Robert Patterson

Vice President of Content & Social Strategy, MMGY Global

Robert Patterson is the Vice President of Content & Social Strategy at MMGY Global, the largest integrated travel marketing firm in the world. MMGY, based in Kansas City, Missouri, has over 35 years of travel marketing experience providing research-driven advertising, branding, online marketing, web and mobile development, social media, CRM, and public relations services to travel industry clients. Having founded MMGY's social media department in 2009, Mr. Patterson has spearheaded successful social media strategies for clients including the Colorado Tourism Office, Barbados Tourism Authority and Trump Hotel Collection. Prior to becoming the VP, Content & Social Strategy, Mr. Patterson ran the web analytics department of MMGY where he also provided search engine optimization strategy. With over a decade of travel, tourism and hospitality marketing experience, Mr. Patterson is a skilled practitioner in public relations, web development, search engine marketing and online media. Prior to joining MMGY Global, Mr. Patterson led online strategy for the online travel agency BookIt.com. MMGY Global's social media work has been awarded some of the industry's top awards, including HSAMI Adrian Awards, Travel+Leisure's SMITTY and HOTELS Magazine's Best Use of Twitter Award. Mr. Patterson is a graduate of Utica College of Syracuse University and holds a bachelors degree in public relations and journalism.

Mr. Patterson can be contacted at 816-300-5249 or rpatterson@mmgyglobal.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.