Editorial Board   Guest Author

Mr. Patterson

Robert Patterson

Vice President of Content & Social Strategy, MMGY Global

Robert Patterson is the Vice President of Content & Social Strategy at MMGY Global, the largest integrated travel marketing firm in the world. MMGY, based in Kansas City, Missouri, has over 35 years of travel marketing experience providing research-driven advertising, branding, online marketing, web and mobile development, social media, CRM, and public relations services to travel industry clients. Having founded MMGY's social media department in 2009, Mr. Patterson has spearheaded successful social media strategies for clients including the Colorado Tourism Office, Barbados Tourism Authority and Trump Hotel Collection. Prior to becoming the VP, Content & Social Strategy, Mr. Patterson ran the web analytics department of MMGY where he also provided search engine optimization strategy. With over a decade of travel, tourism and hospitality marketing experience, Mr. Patterson is a skilled practitioner in public relations, web development, search engine marketing and online media. Prior to joining MMGY Global, Mr. Patterson led online strategy for the online travel agency BookIt.com. MMGY Global's social media work has been awarded some of the industry's top awards, including HSAMI Adrian Awards, Travel+Leisure's SMITTY and HOTELS Magazine's Best Use of Twitter Award. Mr. Patterson is a graduate of Utica College of Syracuse University and holds a bachelors degree in public relations and journalism.

Mr. Patterson can be contacted at 816-300-5249 or rpatterson@mmgyglobal.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.