Editorial Board   Guest Author

Mr. Simon

Jared Simon

Chief Operating Officer, HotelTonight

Jared Simon is a co-founder and the Chief Operating Officer of HotelTonight, the world's first made-for-mobile hotel booking app. Famous for giving users the ability to book a hotel in less than ten seconds and four taps, HotelTonight offers the best pricing for last minute deals at top hotels vetted personally by HotelTonight staff and is available for free in the Apple App Store and Android Market. At HotelTonight, Mr. Simon manages all hotel relations as well as customer support and all back-end operations and is proud to be part of the team that is making the world a bit more spontaneous. Prior to HotelTonight, Mr. Simon led partner development and served on the founding executive team at online video production and distribution pioneer TurnHere, with clients such as Intercontinental Hotels, Orbitz and Travelocity. Mr. Simon's career in the travel industry began in corporate development at Budget Group, which at the time owned and operated the Budget car rental chain in addition to other top vehicle rental brands. From there, Mr. Simon joined online travel agency Orbitz, serving on the launch team for the hotel product and eventually taking over as General Manager of the company's Lodging.com brand. During his time at Orbitz, Mr. Simon developed hundreds of relationships with independent hotels as well as serving as Orbitz's chief negotiator on several chain and connectivity deals. He began his career as an investment banker at Wall Street firm CS First Boston (now Credit Suisse.) Mr. Simon has a BA from the University of Texas at Austin, and an MBA from the Kellogg School of Management at Northwestern University.

Please visit http://www.hoteltonight.com for more information.

Mr. Simon can be contacted at 800-208-2949 or jared@hoteltonight.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.