Editorial Board   Guest Author

Mr. Simon

Jared Simon

Chief Operating Officer, HotelTonight

Jared Simon is a co-founder and the Chief Operating Officer of HotelTonight, the world's first made-for-mobile hotel booking app. Famous for giving users the ability to book a hotel in less than ten seconds and four taps, HotelTonight offers the best pricing for last minute deals at top hotels vetted personally by HotelTonight staff and is available for free in the Apple App Store and Android Market. At HotelTonight, Mr. Simon manages all hotel relations as well as customer support and all back-end operations and is proud to be part of the team that is making the world a bit more spontaneous. Prior to HotelTonight, Mr. Simon led partner development and served on the founding executive team at online video production and distribution pioneer TurnHere, with clients such as Intercontinental Hotels, Orbitz and Travelocity. Mr. Simon's career in the travel industry began in corporate development at Budget Group, which at the time owned and operated the Budget car rental chain in addition to other top vehicle rental brands. From there, Mr. Simon joined online travel agency Orbitz, serving on the launch team for the hotel product and eventually taking over as General Manager of the company's Lodging.com brand. During his time at Orbitz, Mr. Simon developed hundreds of relationships with independent hotels as well as serving as Orbitz's chief negotiator on several chain and connectivity deals. He began his career as an investment banker at Wall Street firm CS First Boston (now Credit Suisse.) Mr. Simon has a BA from the University of Texas at Austin, and an MBA from the Kellogg School of Management at Northwestern University.

Please visit http://www.hoteltonight.com for more information.

Mr. Simon can be contacted at 800-208-2949 or jared@hoteltonight.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.