Editorial Board   Guest Author

Mr. Chambers

Doug Chambers

Principal, Blu Spas, Inc.

Doug Chambers has been involved in the spa and salon industries for more than seventeen years. A business lawyer by training, he has been intimately involved in all phases of spas and salons, from planning and start-up through operation and expansion of spas, salons, and product companies. Mr. Chambers and co-author Cary Collier are the founders and principals of Blu Spas, Inc., an industry leading international spa consultancy and spa management firm offering distinctive design, project planning, spa operation, spa business analysis, treatment development, and training. Blu Spas is internationally recognized for innovations, establishing standards for luxury spas, proven revenue earnings, and cost-based planning. Blu Spas has participated in over 250 projects in 25 countries, including some of the most prestigious spas around the globe, and has one of the most respected portfolios of any spa consulting firm in the industry. During the past 25 years of its involvement in the spa and hospitality industries, Blu Spas has had extensive experience with hotel / resort spas, including new and existing facilities and those serving hotel guests, local residents, and members. Blu Spas has represented hotel owners, developers, corporate spa directors, and operators of leading hotels, resorts, spas, and mixed-use / residential projects, providing a wide range of spa consultancy including spa concept development, design, project planning, facility review and analysis of spa operations, spa financials, and management. Blu Spas' roster of current and past clients includes Four Seasons, RitzCarlton, Fairmont, Raffles, International, Destination Hotels and Resorts, Hilton, and others. Blu Spas' primary office is in Whitefish, Montana and with an auxiliary office in Los Angeles, California. Mr. Chambers has been a principal force in the creation and expansion of spa and salon brands, including the development and expansion of the Yamaguchi spa and salon organization with six locations in Southern California. His experience includes project planning, with special emphasis on feasibility analysis and concept development, and all phases of operations, including pre-opening, lease negotiations, financial planning, fiscal overview, employment matters, compensation schedules, litigation, marketing, advertising, and public relations. He has had primary responsibility for identifying, negotiating, and implementing expansion opportunities. Mr. Chambers has been key in the creation and advancement of product branding and has had principal responsibility for all phases of the design, development, manufacturing, marketing, and distribution of an extensive line of hair, spa, and skin products. Mr. Chambers contributed as an advisor for Billy Yamaguchi Feng Shui Beauty (released 2004). He has served as a creative consultant for various brands and has been a speaker or panelist for spa conferences on topics including technical innovation for the spa industry (Global Spa Summit) and spas as amenities for gaming and casino resorts (Gaming and Casino Conference). Mr. Chambers has authored or contributed to several articles for spa and salon industry publications.

Mr. Chambers can be contacted at 805-218-1613 or doug@bluspasinc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.