Editorial Board   Guest Author

Mr. Reagoso

Edward Reagoso

General Manager, The Wilshire Grand Hotel

Edward Reagoso is a member of the ownership as well as the General Manager of The Wilshire Grand Hotel - a boutique hotel in West Orange, NJ. The Wilshire Grand Hotel boasts more than twenty thousand square feet of upscale banquet space, a complimentary full breakfast, state of the art WIFI and VOIP. The hotel also serves as home to the Zagat-Rated Primavera Restaurant & Bar, American Yoga Academy, and Jason Craig Entertainment, allowing clients one-stop shopping during their stay. Mr. Reagoso's interpersonal and managing skills were developed early in his career as an assistant manager for Omni Hotels in what was their “Classic” Division in their early years in Minneapolis, Minnesota and Princeton, New Jersey. Having gained invaluable experience of a proficient systems & controls execution, Mr. Reagoso switched gears and went to work Prime Hospitality, knowing they were a sales- driven company that would teach him the sales process. With Mr. Reagoso's next opportunity came the promise of experience in brand change, conversion, and his first chance at multi-unit management including brands such as Sheraton, Courtyard, Holiday Inn, and three boutique projects that led him to Gettysburg, Philadelphia (where he was born & raised) and Wilmington, Delaware. It also presented him the opportunity to meet with hotel customers again and work directly with private owners. From this point until his tenure at The Wilshire Grand Hotel, Mr. Reagoso served as Regional Manager of Operations for Innkeepers Hospitality working with brands such as Residence Inn, Hampton, & Courtyard, and as Regional Vice President for Prime Hospitality with the AmeriSuites and Wellesley brands. Mr. Reagoso decided in 2007 to join the ownership in West Orange, New Jersey and has been building his business enjoying life while breaking records.

Please visit http://www.thewilshiregrandhotel.com for more information.

Mr. Reagoso can be contacted at 862-252-8440 or er@thewilshiregrandhotel.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.