Editorial Board   Guest Author

Mr. Reagoso

Edward Reagoso

General Manager, The Wilshire Grand Hotel

Edward Reagoso is a member of the ownership as well as the General Manager of The Wilshire Grand Hotel - a boutique hotel in West Orange, NJ. The Wilshire Grand Hotel boasts more than twenty thousand square feet of upscale banquet space, a complimentary full breakfast, state of the art WIFI and VOIP. The hotel also serves as home to the Zagat-Rated Primavera Restaurant & Bar, American Yoga Academy, and Jason Craig Entertainment, allowing clients one-stop shopping during their stay. Mr. Reagoso's interpersonal and managing skills were developed early in his career as an assistant manager for Omni Hotels in what was their “Classic” Division in their early years in Minneapolis, Minnesota and Princeton, New Jersey. Having gained invaluable experience of a proficient systems & controls execution, Mr. Reagoso switched gears and went to work Prime Hospitality, knowing they were a sales- driven company that would teach him the sales process. With Mr. Reagoso's next opportunity came the promise of experience in brand change, conversion, and his first chance at multi-unit management including brands such as Sheraton, Courtyard, Holiday Inn, and three boutique projects that led him to Gettysburg, Philadelphia (where he was born & raised) and Wilmington, Delaware. It also presented him the opportunity to meet with hotel customers again and work directly with private owners. From this point until his tenure at The Wilshire Grand Hotel, Mr. Reagoso served as Regional Manager of Operations for Innkeepers Hospitality working with brands such as Residence Inn, Hampton, & Courtyard, and as Regional Vice President for Prime Hospitality with the AmeriSuites and Wellesley brands. Mr. Reagoso decided in 2007 to join the ownership in West Orange, New Jersey and has been building his business enjoying life while breaking records.

Please visit http://www.thewilshiregrandhotel.com for more information.

Mr. Reagoso can be contacted at 862-252-8440 or er@thewilshiregrandhotel.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.