Editorial Board   Guest Author

Mr. Reagoso

Edward Reagoso

General Manager, The Wilshire Grand Hotel

Edward Reagoso is a member of the ownership as well as the General Manager of The Wilshire Grand Hotel - a boutique hotel in West Orange, NJ. The Wilshire Grand Hotel boasts more than twenty thousand square feet of upscale banquet space, a complimentary full breakfast, state of the art WIFI and VOIP. The hotel also serves as home to the Zagat-Rated Primavera Restaurant & Bar, American Yoga Academy, and Jason Craig Entertainment, allowing clients one-stop shopping during their stay. Mr. Reagoso's interpersonal and managing skills were developed early in his career as an assistant manager for Omni Hotels in what was their “Classic” Division in their early years in Minneapolis, Minnesota and Princeton, New Jersey. Having gained invaluable experience of a proficient systems & controls execution, Mr. Reagoso switched gears and went to work Prime Hospitality, knowing they were a sales- driven company that would teach him the sales process. With Mr. Reagoso's next opportunity came the promise of experience in brand change, conversion, and his first chance at multi-unit management including brands such as Sheraton, Courtyard, Holiday Inn, and three boutique projects that led him to Gettysburg, Philadelphia (where he was born & raised) and Wilmington, Delaware. It also presented him the opportunity to meet with hotel customers again and work directly with private owners. From this point until his tenure at The Wilshire Grand Hotel, Mr. Reagoso served as Regional Manager of Operations for Innkeepers Hospitality working with brands such as Residence Inn, Hampton, & Courtyard, and as Regional Vice President for Prime Hospitality with the AmeriSuites and Wellesley brands. Mr. Reagoso decided in 2007 to join the ownership in West Orange, New Jersey and has been building his business enjoying life while breaking records.

Please visit http://www.thewilshiregrandhotel.com for more information.

Mr. Reagoso can be contacted at 862-252-8440 or er@thewilshiregrandhotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.