Editorial Board   Guest Author

Mr. Reagoso

Edward Reagoso

General Manager, The Wilshire Grand Hotel

Edward Reagoso is a member of the ownership as well as the General Manager of The Wilshire Grand Hotel - a boutique hotel in West Orange, NJ. The Wilshire Grand Hotel boasts more than twenty thousand square feet of upscale banquet space, a complimentary full breakfast, state of the art WIFI and VOIP. The hotel also serves as home to the Zagat-Rated Primavera Restaurant & Bar, American Yoga Academy, and Jason Craig Entertainment, allowing clients one-stop shopping during their stay. Mr. Reagoso's interpersonal and managing skills were developed early in his career as an assistant manager for Omni Hotels in what was their “Classic” Division in their early years in Minneapolis, Minnesota and Princeton, New Jersey. Having gained invaluable experience of a proficient systems & controls execution, Mr. Reagoso switched gears and went to work Prime Hospitality, knowing they were a sales- driven company that would teach him the sales process. With Mr. Reagoso's next opportunity came the promise of experience in brand change, conversion, and his first chance at multi-unit management including brands such as Sheraton, Courtyard, Holiday Inn, and three boutique projects that led him to Gettysburg, Philadelphia (where he was born & raised) and Wilmington, Delaware. It also presented him the opportunity to meet with hotel customers again and work directly with private owners. From this point until his tenure at The Wilshire Grand Hotel, Mr. Reagoso served as Regional Manager of Operations for Innkeepers Hospitality working with brands such as Residence Inn, Hampton, & Courtyard, and as Regional Vice President for Prime Hospitality with the AmeriSuites and Wellesley brands. Mr. Reagoso decided in 2007 to join the ownership in West Orange, New Jersey and has been building his business enjoying life while breaking records.

Please visit http://www.thewilshiregrandhotel.com for more information.

Mr. Reagoso can be contacted at 862-252-8440 or er@thewilshiregrandhotel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.