Editorial Board   

Mr. Hogan

David Hogan

Executive Director of Major Accounts, Heartland Payment Systems

As the Executive Director of Major Accounts at Heartland Payment Systems, David Hogan leads the company's major accounts sales team that is focused on driving significant business growth among mid-to-large level businesses in the retail and hospitality industries. Prior to joining Heartland, Mr. Hogan served as chief information officer and senior vice president of retail operations for the National Retail Federation (NRF), the world's largest retail association. Responsible for the association's IT, supply chain, e-commerce and loss prevention departments, he directed numerous internal and retail industry IT initiatives and managed NRF's CIO Council, a committee of retailing's most prominent chief information officers. He also led a coalition of retailers to improve weaknesses in Payment Card Industry Data Security Standards (PCI DSS) and testified to Congress on cybersecurity and securing the payments system. During his tenure at the NRF, Mr. Hogan was named to Executive Technology Magazine's list of the “Top 50 Most Influential People in Retail.” Before his role at the NRF, Mr. Hogan served as chief information officer and vice president for international retailer Duty Free Americas. In this capacity, Hogan was responsible for all corporate information systems and merchandise planning. He also held a senior level position with The Limited, Inc., serving as business unit chief information officer for its Lane Bryant division, overseeing the information systems activities for 775 stores. Mr. Hogan began his career at the specialty footwear retailer, The Kobacker Company, where he rose through the ranks to become vice president of information systems. Mr. Hogan has a bachelor's degree in computer science from The Ohio State University and earned his MBA from the University of Dayton

Mr. Hogan can be contacted at 972-295-8677 or david.hogan@e-hps.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.