Editorial Board   

Mr. Hogan

David Hogan

Executive Director of Major Accounts, Heartland Payment Systems

As the Executive Director of Major Accounts at Heartland Payment Systems, David Hogan leads the company's major accounts sales team that is focused on driving significant business growth among mid-to-large level businesses in the retail and hospitality industries. Prior to joining Heartland, Mr. Hogan served as chief information officer and senior vice president of retail operations for the National Retail Federation (NRF), the world's largest retail association. Responsible for the association's IT, supply chain, e-commerce and loss prevention departments, he directed numerous internal and retail industry IT initiatives and managed NRF's CIO Council, a committee of retailing's most prominent chief information officers. He also led a coalition of retailers to improve weaknesses in Payment Card Industry Data Security Standards (PCI DSS) and testified to Congress on cybersecurity and securing the payments system. During his tenure at the NRF, Mr. Hogan was named to Executive Technology Magazine's list of the “Top 50 Most Influential People in Retail.” Before his role at the NRF, Mr. Hogan served as chief information officer and vice president for international retailer Duty Free Americas. In this capacity, Hogan was responsible for all corporate information systems and merchandise planning. He also held a senior level position with The Limited, Inc., serving as business unit chief information officer for its Lane Bryant division, overseeing the information systems activities for 775 stores. Mr. Hogan began his career at the specialty footwear retailer, The Kobacker Company, where he rose through the ranks to become vice president of information systems. Mr. Hogan has a bachelor's degree in computer science from The Ohio State University and earned his MBA from the University of Dayton

Mr. Hogan can be contacted at 972-295-8677 or david.hogan@e-hps.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.