Editorial Board   

Mr. Hogan

David Hogan

Executive Director of Major Accounts, Heartland Payment Systems

As the Executive Director of Major Accounts at Heartland Payment Systems, David Hogan leads the company's major accounts sales team that is focused on driving significant business growth among mid-to-large level businesses in the retail and hospitality industries. Prior to joining Heartland, Mr. Hogan served as chief information officer and senior vice president of retail operations for the National Retail Federation (NRF), the world's largest retail association. Responsible for the association's IT, supply chain, e-commerce and loss prevention departments, he directed numerous internal and retail industry IT initiatives and managed NRF's CIO Council, a committee of retailing's most prominent chief information officers. He also led a coalition of retailers to improve weaknesses in Payment Card Industry Data Security Standards (PCI DSS) and testified to Congress on cybersecurity and securing the payments system. During his tenure at the NRF, Mr. Hogan was named to Executive Technology Magazine's list of the “Top 50 Most Influential People in Retail.” Before his role at the NRF, Mr. Hogan served as chief information officer and vice president for international retailer Duty Free Americas. In this capacity, Hogan was responsible for all corporate information systems and merchandise planning. He also held a senior level position with The Limited, Inc., serving as business unit chief information officer for its Lane Bryant division, overseeing the information systems activities for 775 stores. Mr. Hogan began his career at the specialty footwear retailer, The Kobacker Company, where he rose through the ranks to become vice president of information systems. Mr. Hogan has a bachelor's degree in computer science from The Ohio State University and earned his MBA from the University of Dayton

Mr. Hogan can be contacted at 972-295-8677 or david.hogan@e-hps.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.