Editorial Board   Guest Author

Mr. Mullen

Sean Mullen

Chief Sales & Marketing Officer , Noble House Hotels & Resorts

Sean Mullen, chief sales and marketing officer at Noble House Hotels & Resorts, offers a results-driven approach to marketing through 20 years of hospitality industry experience, ranging from sales and catering to marketing and management. His success in branding, positioning, consumer marketing, revenue growth and advertising effectiveness contribute to the growth and development of business and support corporate strategic initiatives. Appointed to the newly-created title of chief sales and marketing officer at Noble House in September 2011, Mr. Mullen oversees a nationwide sales team of more than 45 employees, working to provide targeted, strategic sales support and direction in all market segments. He also oversees strategic direction and implementation in sales, marketing, catering, conference services, reservations sales and national sales. Previously, Mr. Mullen acted as the Noble House Hotels & Resorts corporate director of sales and marketing from 2003 - 2007. Mr. Mullen began his career with Noble House in 2002 at LaPlaya Beach & Golf Resort in Naples, Fla., as the director of sales and marketing. In this role he developed strong marketing campaigns, repositioned the brand and completed a $54 million transformation. As a seasoned hotel industry executive, with experience in commercial luxury properties and international real estate, Mr. Mullen has incredible expertise in management takeovers, ownership changes, repositioning under performing assets, and expansion and development for high-profile companies such as Ritz-Carlton Hotels, Mandarin Oriental Hotel Group, Jack Nicklaus Golf Companies, Fairmont Hotels, Auberge Hotels and Capella Hotels. In addition, he is knowledgable in the opening of real estate developments, from hotels and resorts to clubs and golf courses. Mr. Mullen attended Lafayette College in Eason, Penn., and graduated with a bachelor of arts degree in economics/business with a minor in anthropology and sociology. He grew up in New Jersey and currently resides in Seattle, Wash., with his wife and four daughters. Mullen has won multiple industry and corporate awards including: • The Departures Magazine Luxury Marketing Achievement Award 2005 • HSMAI Adrian Awards - Gold, Silver and Bronze 2005 • Nominated as International Hotel and Restaurant Association and HOTELS “Young Hotelier & Restaurateur of the World Award” 1999

Mr. Mullen can be contacted at 425-827-8737 or smullen@noblehousehotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.