Editorial Board   Guest Author

Mr. Koethner

Michael Koethner

Wellness & Healing Consultant, Michael Koethner

Michael Koethner is currently residing in Beijing and is in partnership with various international firms in various countries, such as US, Germany, Thailand, Slovakia, Africa, China to name a few. Emerging from the handicraft industry with exposure to wood-crafting, forge-craft, mechanical and electrical, Mr. Koethner eventually entered the hospitality industry with a further extensive move into the wellness/healing sector. Over the years he has accumulated extensive knowledge and understanding and is therefore very much able to merge many features of life with a very practical (hands-on) approach, based on his experience.

Mr. Koethner has worked, with and for various internationally and nationally renowned companies as well as for and with bespoke high-profile enterprises and private business owners. Mr. Koethner is now involved/engaged in projects ranging from investment, bespoke wellness retreat projects, deluxe private residential real estate projects, to name a few. He has been in China since 2006 and has gained a fairly good insight of the market, its possible future outlook and some foreseeable set-backs within a fast-growing environment.

Mr. Koethner is a graduate from the Heidelberg Hotel Management School in Germany, holding a Government and Heidelberg Chamber of Industry & Commerce accredited "Trade Masters" in International Hotel Kitchen Management, and a "TTT - Train The Trainer" Certificate accredited by the Berlin Chamber of Industry & Commerce. In addition to that, Mr. Koethner is also a graduate from the "ACNT - Australian College of Natural Therapies", in Sydney, Australia and holds 4 Diplomas (Sports-Injury Therapy, Aromatherapy, Remedial Massage and Remedial Therapies) and 1 Certificate Level 4 in Integrated Body-Work Therapies. Furthermore, he is a graduate from the "Border College of Natural Therapies" in Melbourne, Australia and holds a Certificate Level4 in Bowen Therapy.

At irregular intervals he is offering insights into some of the subjects that are currently on the rise or already been talked about. His purpose, when writing, is to create a certain level of awareness of what is happening subconsciously in the dominant masses of humanity and in each individual person and present a point of view that currently only a few consider as valuable, traceable and somewhat acceptable. He has previously contributed to the Hotel Executive Magazine and for "Spa China" a few years back.


Please visit http://www.1421consulting.com for more information.

Mr. Koethner can be contacted at +86 861-224-5038 or mkoethner@yahoo.com.au

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.