Editorial Board   Guest Author

Mr. Koethner

Michael Koethner

Wellness & Healing Consultant, Michael Koethner

Michael Koethner is currently residing in Beijing and is in partnership with various international firms in various countries, such as US, Germany, Thailand, Slovakia, Africa, China to name a few. Emerging from the handicraft industry with exposure to wood-crafting, forge-craft, mechanical and electrical, Mr. Koethner eventually entered the hospitality industry with a further extensive move into the wellness/healing sector. Over the years he has accumulated extensive knowledge and understanding and is therefore very much able to merge many features of life with a very practical (hands-on) approach, based on his experience.

Mr. Koethner has worked, with and for various internationally and nationally renowned companies as well as for and with bespoke high-profile enterprises and private business owners. Mr. Koethner is now involved/engaged in projects ranging from investment, bespoke wellness retreat projects, deluxe private residential real estate projects, to name a few. He has been in China since 2006 and has gained a fairly good insight of the market, its possible future outlook and some foreseeable set-backs within a fast-growing environment.

Mr. Koethner is a graduate from the Heidelberg Hotel Management School in Germany, holding a Government and Heidelberg Chamber of Industry & Commerce accredited "Trade Masters" in International Hotel Kitchen Management, and a "TTT - Train The Trainer" Certificate accredited by the Berlin Chamber of Industry & Commerce. In addition to that, Mr. Koethner is also a graduate from the "ACNT - Australian College of Natural Therapies", in Sydney, Australia and holds 4 Diplomas (Sports-Injury Therapy, Aromatherapy, Remedial Massage and Remedial Therapies) and 1 Certificate Level 4 in Integrated Body-Work Therapies. Furthermore, he is a graduate from the "Border College of Natural Therapies" in Melbourne, Australia and holds a Certificate Level4 in Bowen Therapy.

At irregular intervals he is offering insights into some of the subjects that are currently on the rise or already been talked about. His purpose, when writing, is to create a certain level of awareness of what is happening subconsciously in the dominant masses of humanity and in each individual person and present a point of view that currently only a few consider as valuable, traceable and somewhat acceptable. He has previously contributed to the Hotel Executive Magazine and for "Spa China" a few years back.


Please visit http://www.1421consulting.com for more information.

Mr. Koethner can be contacted at +86 186-1224-5038 or mkoethner@yahoo.com.au

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.