Editorial Board   Guest Author

Mr. Goff

Colby Goff

Senior Vice President of Strategy and Business Development, Boingo Wireless

As Boingo's Senior Vice President of Strategy and Business Development, Goff Colby is responsible for securing new venues for deploying public space Wi-Fi including airports, stadiums, arenas, shopping centers and restaurants. He is also instrumental in structuring software license agreements for telecommunications companies and developing strategic partnerships with handheld device manufacturers. With more than 10 years of experience in the public Wi-Fi industry, Mr. Colby is responsible for strategic initiatives and partnerships with manufacturers of access control devices, WLAN gear, chipsets and switching solution providers targeting Wi-Fi enabled handheld consumer electronics devices. Prior to joining Boingo, Mr. Colby was a member of the business development team for eCompanies and charged with sourcing new investments and managing existing portfolio companies. Colby received his BA in economics from Stanford University. Boingo Wireless, Inc. (NASDAQ: WIFI), the world's leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafes and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, shopping malls, and convention centers, as well as quick serve restaurants.

Mr. Goff can be contacted at 310-586-4009 or cgoff@boingo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.