Editorial Board   Guest Author

Mr. Goff

Colby Goff

Senior Vice President of Strategy and Business Development, Boingo Wireless

As Boingo's Senior Vice President of Strategy and Business Development, Goff Colby is responsible for securing new venues for deploying public space Wi-Fi including airports, stadiums, arenas, shopping centers and restaurants. He is also instrumental in structuring software license agreements for telecommunications companies and developing strategic partnerships with handheld device manufacturers. With more than 10 years of experience in the public Wi-Fi industry, Mr. Colby is responsible for strategic initiatives and partnerships with manufacturers of access control devices, WLAN gear, chipsets and switching solution providers targeting Wi-Fi enabled handheld consumer electronics devices. Prior to joining Boingo, Mr. Colby was a member of the business development team for eCompanies and charged with sourcing new investments and managing existing portfolio companies. Colby received his BA in economics from Stanford University. Boingo Wireless, Inc. (NASDAQ: WIFI), the world's leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafes and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, shopping malls, and convention centers, as well as quick serve restaurants.

Mr. Goff can be contacted at 310-586-4009 or cgoff@boingo.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.