Editorial Board   Guest Author

Mr. Goff

Colby Goff

Senior Vice President of Strategy and Business Development, Boingo Wireless

As Boingo's Senior Vice President of Strategy and Business Development, Goff Colby is responsible for securing new venues for deploying public space Wi-Fi including airports, stadiums, arenas, shopping centers and restaurants. He is also instrumental in structuring software license agreements for telecommunications companies and developing strategic partnerships with handheld device manufacturers. With more than 10 years of experience in the public Wi-Fi industry, Mr. Colby is responsible for strategic initiatives and partnerships with manufacturers of access control devices, WLAN gear, chipsets and switching solution providers targeting Wi-Fi enabled handheld consumer electronics devices. Prior to joining Boingo, Mr. Colby was a member of the business development team for eCompanies and charged with sourcing new investments and managing existing portfolio companies. Colby received his BA in economics from Stanford University. Boingo Wireless, Inc. (NASDAQ: WIFI), the world's leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafes and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, shopping malls, and convention centers, as well as quick serve restaurants.

Mr. Goff can be contacted at 310-586-4009 or cgoff@boingo.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.