Editorial Board   Guest Author

Mr. Rock

Jeremy Rock

Principal & Founder, RockIT Group

Jeremy Rock is a principal and the founder of the RockIT Group. With more than two decades of industry experience, he brings extensive knowledge in all areas of Telecommunications, Low Voltage Systems, and Hotel Systems and Applications. Additionally he brings real-world experience in project managing and overseeing the implementation of these systems across a multitude of challenging environments. Mr. Rock has successfully provided consulting services on numerous projects of all types, including some of the largest and most prestigious resort and hotel properties in the United States and abroad. He is an often published professional in various industry technology and trade publications and is an invited speaker at industry functions. Mr. Rock possesses a comprehensive skill set with vast knowledge of many critical systems and applications. His standing within the industry allows him to negotiate and deliver outstanding results and favorable cost points for his clients. Prior to founding the RockIT Group, he was the Director of MIS with Sunstone Hotels in San Clemente, CA where he was responsible for overseeing the Information Systems and Telecommunications for over 60 multi-branded and independent hotels as well as the Corporate Office. In addition to working with various hotel related systems at Sunstone Hotels, he was also responsible for overseeing the design of the company's overall IT infrastructure. Mr. Rock is a Microsoft Certified Professional and is a Certified Hospitality Technology Professional. (CHTP).

Mr. Rock can be contacted at 714-826-9900 or jrock@rockitgroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.