Editorial Board   Guest Author

Mr. Rock

Jeremy Rock

Principal & Founder, RockIT Group

Jeremy Rock is a principal and the founder of the RockIT Group. With more than two decades of industry experience, he brings extensive knowledge in all areas of Telecommunications, Low Voltage Systems, and Hotel Systems and Applications. Additionally he brings real-world experience in project managing and overseeing the implementation of these systems across a multitude of challenging environments. Mr. Rock has successfully provided consulting services on numerous projects of all types, including some of the largest and most prestigious resort and hotel properties in the United States and abroad. He is an often published professional in various industry technology and trade publications and is an invited speaker at industry functions. Mr. Rock possesses a comprehensive skill set with vast knowledge of many critical systems and applications. His standing within the industry allows him to negotiate and deliver outstanding results and favorable cost points for his clients. Prior to founding the RockIT Group, he was the Director of MIS with Sunstone Hotels in San Clemente, CA where he was responsible for overseeing the Information Systems and Telecommunications for over 60 multi-branded and independent hotels as well as the Corporate Office. In addition to working with various hotel related systems at Sunstone Hotels, he was also responsible for overseeing the design of the company's overall IT infrastructure. Mr. Rock is a Microsoft Certified Professional and is a Certified Hospitality Technology Professional. (CHTP).

Mr. Rock can be contacted at 714-826-9900 or jrock@rockitgroup.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.