Editorial Board   Guest Author

Mr. Rock

Jeremy Rock

Principal & Founder, RockIT Group

Jeremy Rock is a principal and the founder of the RockIT Group. With more than two decades of industry experience, he brings extensive knowledge in all areas of Telecommunications, Low Voltage Systems, and Hotel Systems and Applications. Additionally he brings real-world experience in project managing and overseeing the implementation of these systems across a multitude of challenging environments. Mr. Rock has successfully provided consulting services on numerous projects of all types, including some of the largest and most prestigious resort and hotel properties in the United States and abroad. He is an often published professional in various industry technology and trade publications and is an invited speaker at industry functions. Mr. Rock possesses a comprehensive skill set with vast knowledge of many critical systems and applications. His standing within the industry allows him to negotiate and deliver outstanding results and favorable cost points for his clients. Prior to founding the RockIT Group, he was the Director of MIS with Sunstone Hotels in San Clemente, CA where he was responsible for overseeing the Information Systems and Telecommunications for over 60 multi-branded and independent hotels as well as the Corporate Office. In addition to working with various hotel related systems at Sunstone Hotels, he was also responsible for overseeing the design of the company's overall IT infrastructure. Mr. Rock is a Microsoft Certified Professional and is a Certified Hospitality Technology Professional. (CHTP).

Mr. Rock can be contacted at 714-826-9900 or jrock@rockitgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.