Editorial Board   Guest Author

Mr. Wood

Christopher Wood

Director of Social Responsibility, The Center for Association Leadership

Christopher Wood currently serves ASAE as the director of social responsibility and ASAE Convene Green Alliance. As director of social responsibility, Mr. Wood, along with iCohere and David Cooperrider, Ph.D., launched ASAE's Social Responsibility Initiative in 2007, followed by the groundbreaking Global Summit on Social Responsibility in April 2008. The first-of-its-kind Global Summit connected more than 800 ASAE stakeholders via face-to-face meetings in Washington, DC and 19 connected locations around the world and online to co-create a social responsibility agenda for the future of the association profession. Mr. Wood recently assumed the leadership of ASAE's newly acquired 1,000-member Convene Green Alliance (CGA). CGA is the premier source for professional networking, online tools and resources, as well as outreach and education about producing green meetings and events in the association industry. Previously, Mr. Wood directed and produced ASAE & The Center's Nation's Capital Distinguished Speakers Series held at the John F. Kennedy Center for the Performing Arts in Washington, DC. For 13 seasons the series hosted presidents, prime ministers, Nobel Laureates, media personalities, entertainers, and other celebrities at the top of their field speaking on current events and their leadership roles. Mr. Wood also held other posts with the Greater Washington Society of Association Executives, ASAE, and The Center for Association Leadership.

Mr. Wood can be contacted at 202-326-9530 or cwood@asaecenter.org

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.