Editorial Board   Guest Author

Jane Watkins

President, Watkins Public Relations

Jane Watkins, a native of the Caribbean island of St. Croix, was raised understanding the value of water. With only a cistern to provide water to the household, water conservation was critical because if the cistern was empty - you would be out of water until the next rainfall. Upon moving to the continental USA, Ms. Watkins was horrified to see people watering their grass. Having lived in Florida for the past ten years, where watering the lawn seems to be a daily ritual with most homeowners, Ms. Watkins still refuses. “I am working on eliminating as much grass as possible in my yard by planting drought resistant natives and pollinator attracting plants.” Having worked at resorts and boat charters since a teen, it is no surprise Watkins, a marketing communications specialist, focuses on the hospitality industry. A graduate of Florida State University, she has built a track record in integrated marketing communications including launches, events, promotions, sponsorships, media relations, collateral, and advertising. Her vertical marketing experience includes food and beverage, movies, retail, travel and tourism, art, and youth marketing. She has represented hotels and destinations worldwide. Ms. Watkins has managed marketing efforts for Atlanta Pride, Glory Foods as well as national accounts. She is a volunteer for the St. Croix Foundation, the Center for Great Apes and select non-profits. In 2011, she produced the cookbook for her client, the St. Croix Food & Wine Experience, to benefit the St. Croix Foundation, a non-profit serving the US Virgin Islands.

Ms. Watkins can be contacted at 305-235-8575 or jane@watkinspr.com