Editorial Board   Guest Author

Mr. Matulick

Michael Matulick

CEO, Concept Amenities

Michael Matulick is one of Australia's new generation of leaders, educated at Monash University with a Bachelor of Business and International Trade, with double major in Marketing and Chinese, he has over 15 years' experience in the global hospitality industry.

Mr. Matulick was appointed as CEO of Concept Amenities on July 1, 2009. He is responsible for leading the company, defining its purpose, developing its image and products, and driving growth in sales, profitability and market shares worldwide.

Mr. Matulick is passionate in steering the company towards a more environmentally friendly and socially responsible platform both in its operations and products that Concept Amenities market globally. Concept Amenities is an Australian owned and operated business supplying guest amenities across the world. The company is viewed by the industry as a leading supplier of environmentally responsible products as well as undertaking other global initiatives that benefit the environment and the communities that we operate in, such as Soap Aid.

Mr. Matulick helped establish Soap Aid in 2011 and remains CEO of the program as a philanthropic response to needless deaths due to the lack of sanitation in many developing countries. As a witness to the waste in the hospitality industry, he sought to develop a soap recycling program that would save lives.

With his vision realized, today Soap Aid is an independent charity managed by a board of experts and focused on life-saving missions. Soap Aid delivered 50,000 soaps to families in Fiji after Cyclone Winston to help prevent the spread of diseases.

Mr. Matulick can be contacted at 954-629-5593 or m.matulick@conceptamenities.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.