Editorial Board   Guest Author

Mr. Matulick

Michael Matulick

CEO, Concept Amenities

Michael Matulick is one of Australia's new generation of leaders, educated at Monash University with a Bachelor of Business and International Trade, with double major in Marketing and Chinese, he has over 15 years' experience in the global hospitality industry.

Mr. Matulick was appointed as CEO of Concept Amenities on July 1, 2009. He is responsible for leading the company, defining its purpose, developing its image and products, and driving growth in sales, profitability and market shares worldwide.

Mr. Matulick is passionate in steering the company towards a more environmentally friendly and socially responsible platform both in its operations and products that Concept Amenities market globally. Concept Amenities is an Australian owned and operated business supplying guest amenities across the world. The company is viewed by the industry as a leading supplier of environmentally responsible products as well as undertaking other global initiatives that benefit the environment and the communities that we operate in, such as Soap Aid.

Mr. Matulick helped establish Soap Aid in 2011 and remains CEO of the program as a philanthropic response to needless deaths due to the lack of sanitation in many developing countries. As a witness to the waste in the hospitality industry, he sought to develop a soap recycling program that would save lives.

With his vision realized, today Soap Aid is an independent charity managed by a board of experts and focused on life-saving missions. Soap Aid delivered 50,000 soaps to families in Fiji after Cyclone Winston to help prevent the spread of diseases.

Mr. Matulick can be contacted at 954-629-5593 or m.matulick@conceptamenities.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.